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Which clippings match 'Interactive Advertising' keyword pg.1 of 3
01 NOVEMBER 2014

Mirrored story lines used for Honda The Other Side promotion

Honda's "The Other Side aims to bring to life these two sides of Honda by putting fans at the heart of a high–adrenaline dual narrative. The story unfolds in two parallel tales, one set during the day and the other at night. The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party.

By contrast the night–time narrative shows the father's other side – an undercover cop driving a crew of art thieves to a police sting, in a head–turning red Type R. While very different in tone, the two stories mirror each other perfectly in their composition. ...

A press of the 'R' key puts the director's cut into the viewers' hands, allowing them to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can't help but feel the power of Honda's other side. ..."

(Wieden+Kennedy London, 30 October 2014)

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TAGS

2014alter ego • Bobby Krlic • car adcar chasechase scene • contrasting perspectives • Daniel Wolfe • daytime • driving • dual narratives • Honda Civic • Honda Civic Type RHonda Civic Type Rinteractive advertisinginteractive video • Jean-Philippe Ricci • mirror world • mirrored story lines • Mourad Frarema • night and day • night-time • other side • parallel narratives • parallel stories • put your foot down • Robbie Ryan • scene jumping • scene matching • Slimane Dazi • Stinkdigital Scott Dungate • switching between • time jump • time of day • toggling between • Wieden+Kennedy London • YouTube • YouTube interactivity

CONTRIBUTOR

Simon Perkins
03 OCTOBER 2014

Interactive dancing traffic lights make waiting more entertaining

"An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights 'dance' using motion capture technology (+ movie).

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

The project was part of a wider marketing campaign by Smart to launch two new versions of its compact city car–the Smart ForTwo and the Smart ForFour–which also included a roadshow around Europe."

(Dezeen, 17 September 2014)

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CONTRIBUTOR

Simon Perkins
02 OCTOBER 2013

Subservient hunter hawks Tipp-Ex white-out

"Leave it to a brand of ink–correction fluid to create the most entertaining YouTube campaign since the Old Spice response videos. The clip below, for Tipp–Ex, with a hunter who encounters a bear at his campsite, sets in motion a whole interactive choose–your–own–adventure game where you decide what the hunter should do to the bear by typing directions into a field above the video. (The hunter uses Tipp–Ex to erase the word "shoots" and asks you for replacements.) It's basically Subservient Chicken all over again, but with a YouTube spin."

(Tim Nudd, 2 September 2010, Adweek)

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TAGS

2010adAdweekbearbreaking the fourth wall • Buzzman (agency) • campsite • choose your own adventure • correction fluid • deus ex machina • erase • erasuregrizzly bear • hunter • interactive advertisinginteractive narrativeinteractive YouTube video • Old Spice • Subservient Chicken (Burger King) • Tipp-Ex • white-out • YouTube campaign

CONTRIBUTOR

Mik Parsons
22 AUGUST 2013

Guitar Pee: cheeky marketing stunt uses interactive urinal guitar

"Guitar Pee is a urinal equipped with sensors that plays music when someone pees on it. The different strings play different electric sounds depending on the aim of the stream, and at the end of your session you can even send an 'MPee3' straight to your phone to share your moment. Clearly, this isn't a concept for the ladies but you can try to woo them with your song even if you don't have a clue how to play a real guitar (they don't have to know the source of your craft). After all, the Guitar Pee tagline is 'Music. We know it comes from everywhere.' We guess it's better to hear rock music when you pee than the generic trickling water sound."

(Natt Garun, 30 May 2012, Digital Trends)

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TAGS

Almap BBDO • analogue correspondencebar • bathroom • BBDO • Billboard Magazine • Brazilcheekydesigning experiencesdouble entendreelectric guitarexperience designguitarguitar game • Guitar Pee • guitar solo • interactive advertisinginteractive music gamesinteractive toyintimate interaction • MPee3 • naughtyphallic symbol • phallus • playplayfulrock musicSan Paolosensorsoundmachinestoileturinal

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
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