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Which clippings match 'Home Shopping' keyword pg.1 of 1
13 AUGUST 2013

Retronaut: a curated collection of visual ephemera

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CONTRIBUTOR

Simon Perkins
16 JULY 2009

Shopping in 1999 A.D.

"From the film 1967 1999 A.D., a short sponsored by the Philco–Ford Corporation, showing what home shopping would be like three decades in the future. Although they missed the frenetic pace of today's online shopping experience–the housewife's browsing looks almost leisurely–they guessed correctly on the abundance flat–panel screens (with multiple monitors, no less), even if they were off by about a decade. Oh course, they didn't quite put together that we'd still be using keyboards for input."

(Joel Johnson, 10 September 2007, Boing Boing Gadgets)

[While this forecast is clearly about the potential of information and communication technology it also quite dramatically demonstrates the interdependence of technological development and culture e.g. reinforcing 1960's gender stereotypes.]

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CONTRIBUTOR

Simon Perkins
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