"Old Bond is an award winning, independent creative agency that helps to promote forward thinking brands in an innovative and exciting way. We provide tailored solutions with our unique technology - a breakthrough in outdoor advertising"
(Old Bond London Ltd., UK)
"RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland turn the UK into a giant sporting venue for the BBC's Olympics marketing trail and title sequences
Super-stylised athletes are seen competing in Scottish lochs, terraced streets and around London in the film which will be used across all the BBC's TV and digital Olympics content. The film also features Five Steps, the Olympics 'theme tune' written by Elbow.
RKCR/Y&R developed the concept, the animation was by Passion and the sequence was produced by Red Bee Media. It will be used for the BBC's 2012 title sequences and on desktop, mobile tablets and 'connected' TV content. A full two-minute, 40 second version will be premiered on BBC ONe on July 3. 60, 40, 30 and five second versions will be used throughout the Games."
(Creative Review, 2 July 2012, 10:12)
Fig.1 BBC "Stadium UK" created by Agency: RKCR/Y&R; ECD: Damon Collins; Creatives: Jules Chalkley, Nick Simons, Ted Heath, Paul Angus; Production company: Passion Pictures/Red Bee Media; Animation production company: Passion Pictures; Director: Pete Candeland.
Fig.2 Published on 24 Jul 2012 by "london2012", the London 2012 Olympic mascots Wenlock and Mandeville.
"Welcome to monstermedia10.com, here you can find out more about the 2010 Nottingham Trent Multimedia Summer Exhibition and it's graduates. ...
Jonathan Hearn has produced this fantastic time lapse video of multimedia students preparing the exhibition space."
[The 3 RGB monsters represent the Multimedia pathways of: Moving Image (red), Interactive Media (green) and Virtual Environments (blue).]
"Alberto Cerriteņo is a Mexican illustrator & designer who [is] strongly inspired by urban vinyl toys, alternative cartoons, and the pop surrealism movement, Alberto Cerriteņo has developed his own very personal technique and style, having always present a delicate hints of traditional Mexican artistic influences in his management of rich textures and decorative patterns. These contrast strikingly with the blending of desaturated colours and ink, sometimes featuring a vintage coffee finish"
"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo-style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."
(Michael Bovard & Jeffrey Murray, 2005)
RIT Digital Media Library: Item 1850/5333