"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.
Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.
The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.
'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.
IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."
(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)
Fig.1 Uploaded by lucazambrelli on 9 Mar 2008
"The Moustache Foundation is proud to present for its inaugural exhibition, CutUp Machine, a series of new works by the collective CutUp.
CutUp are an autonomous group linked by a shared desire to reorder the urban landscape through intervention and play. Incorporating film, collage and installation, CutUp's practice focuses largely on the creative potential of the street as a site for interventionist art and disruption.
Interested in the spaces of misinformation and miscommunication inherent in the everyday, CutUp aim to introduce disorder into daily existence by interrupting and re-appropriating established visual forms. Occurring both inside and outside the gallery, CutUp's billboard and bus stop works are created by slicing up an advert and reassembling the pieces into a newly ordered image."
(Jaguar Shoes Collective, 4 November 2005)
"Même si la publicité commence à être contestée (les anti-pubs, les propos sur la suppression de la pub sur les chaînes publiques…) , elle reste un excellent média de communication, surtout si elle est bien intégrée à notre environnement urbain ! ... En voici la preuve en images avec 70 publicités à la fois drôles et créatives !"
(Conseils Marketing, 6 April 2008)
"RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland turn the UK into a giant sporting venue for the BBC's Olympics marketing trail and title sequences
Super-stylised athletes are seen competing in Scottish lochs, terraced streets and around London in the film which will be used across all the BBC's TV and digital Olympics content. The film also features Five Steps, the Olympics 'theme tune' written by Elbow.
RKCR/Y&R developed the concept, the animation was by Passion and the sequence was produced by Red Bee Media. It will be used for the BBC's 2012 title sequences and on desktop, mobile tablets and 'connected' TV content. A full two-minute, 40 second version will be premiered on BBC ONe on July 3. 60, 40, 30 and five second versions will be used throughout the Games."
(Creative Review, 2 July 2012, 10:12)
Fig.1 BBC "Stadium UK" created by Agency: RKCR/Y&R; ECD: Damon Collins; Creatives: Jules Chalkley, Nick Simons, Ted Heath, Paul Angus; Production company: Passion Pictures/Red Bee Media; Animation production company: Passion Pictures; Director: Pete Candeland.
Fig.2 Published on 24 Jul 2012 by "london2012", the London 2012 Olympic mascots Wenlock and Mandeville.