"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.
The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."
(Staff Writer, 27 March 2014, The Drum)
"Automotive giant Audi took a turn into the sign industry recently after serving as the launch partner of Waterloo Motion, the UK's largest indoor advertising screen that is located in London's Waterloo railway station"
(Rob Fletcher, 27 Feb 2014, SignLink)
"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.
Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.
The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.
'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.
IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."
(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)
Fig.1 Uploaded by lucazambrelli on 9 Mar 2008
"The Moustache Foundation is proud to present for its inaugural exhibition, CutUp Machine, a series of new works by the collective CutUp.
CutUp are an autonomous group linked by a shared desire to reorder the urban landscape through intervention and play. Incorporating film, collage and installation, CutUp's practice focuses largely on the creative potential of the street as a site for interventionist art and disruption.
Interested in the spaces of misinformation and miscommunication inherent in the everyday, CutUp aim to introduce disorder into daily existence by interrupting and re–appropriating established visual forms. Occurring both inside and outside the gallery, CutUp's billboard and bus stop works are created by slicing up an advert and reassembling the pieces into a newly ordered image."
(Jaguar Shoes Collective, 4 November 2005)