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Which clippings match 'Advertising' keyword pg.1 of 15
17 SEPTEMBER 2017

The Macedonian digital workers behind the US fake news industry

"In the final weeks of the US presidential election, Veles attained a weird infamy in the most powerful nation on earth; stories in The Guardian and on BuzzFeed revealed that the Macedonian town of 55,000 was the registered home of at least 100 pro-Trump websites, many of them filled with sensationalist, utterly fake news. (The imminent criminal indictment of Hillary Clinton was a popular theme; another was the pope's approval of Trump.) The sites' ample traffic was rewarded handsomely by automated advertising engines, like Google's AdSense. An article in The New Yorker described how President Barack Obama himself spent a day in the final week of the campaign talking 'almost obsessively' about Veles and its 'digital gold rush.'"

(Samanth Subramanian, 15 February 2017, Wired)

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20172020advertising • American news sites • baseless claimsCNN • consumerist boom • deceitfulnessdeceptiondestabilised perception • digital gold rush • digital work • digital worker • Donald Trumpfake news • fake news industry • fake news websites • fakery • false claims • false information • false news • false statementsfalsehoodfalsificationfalsify realityfraud • fraudulent behaviour • gullibilityinfamyliesMacedonia • manipulating information • manipulative contrivances • misinformationmistruthsmoralitynews mediapost-truth politicspro-Trump mediasensationalism • sensationalist stories • Titov Veles • true or false • Trump Veles • US election • US election campaign • Veles • viral news media • Yugoslavia

CONTRIBUTOR

Simon Perkins
24 JANUARY 2015

Bud Caddell: Complexity and the Future of Advertising

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2011advertisingadvertising strategyAustronesian cultures • brand partnerships • brand refresh • bucket brigade • Bud Caddell • building resilience • business modelcollaborationcomplex systemscomplexityconvergent thinkingcreative ideascreativity • design for creativity • digital agencydivergent thinkingeducation systemhaving original ideas that have valueKen Robinsonmarketing strategy • Mawken people • Moken people • Morgan people • nomadic people • non-conformity • predicting the futureproblem-solvingproduct innovation • rapid response • rethinking strategies • sea people • sea-based culture • self-organising teamsthinking skills • tomorrows challenges • tsunami

CONTRIBUTOR

Simon Perkins
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
10 MARCH 2014

Waterloo Motion: 40x3m, 6mm pixel high-definition screen spanning length of Waterloo station concourse

"Automotive giant Audi took a turn into the sign industry recently after serving as the launch partner of Waterloo Motion, the UK's largest indoor advertising screen that is located in London's Waterloo railway station"

(Rob Fletcher, 27 Feb 2014, SignLink)

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#AudiWaterloo • 2014 • ABC1 • advertisingadvertising in public spacesadvertising screensAudi • Audi Dashboard • BBH London • brand message • branded content • concourse • dashboarddigital billboardsdigital screensdigital signagedwell time • Grand Visual • high-definition screen • indoor advertising • JCDecaux • Kristian Dean • London • London Waterloo • Network Rail • on-screen conversations • One day in the life of Waterloo • rail advertisingrailway advertisingrailway station • real-time information • real-time visualisation • Spencer Berwin • train stationUK • Waterloo Motion • Waterloo station

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
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