"The Thai Health Promotion Foundation (THPF) used child actors to get adult smokers to think seriously about taking their own advice on the effects of smoking. In the Thai cultural context, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children's action, they overlook that misbehavior. Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a 'quit smoking' brochure. The campaign won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards."
(Duncan Macleod, 4 June 2013, The Inspiration Room)
"Brands are about meaning. In this case, Leo Burnett was able to transform a mild woman's cigarette into a rugged masculine product virtually overnight by using iconic imagery. The brand was literally re–imagined and thrust into the number 1 position as a result. The state of California realized that they needed to disempower this same iconic imagery and bluntly point out that even rugged cowboys can suffer serious diseases like lung cancer, emphysema, and heart disease caused by smoking."
(Kurian M. Tharakan)
"An interactive sexual health film aimed at encouraging young people to choose condoms has been launched by NHS Choices and NHS Bristol.
'Condom, no condom?' allows viewers to direct the storyline and shows the consequences of using or not using a condom.
The film, which is on YouTube, follows a group of young party–goers and at different stages of their night out the viewer is prompted on whether or not to choose a condom.
Each choice leads to another short film showing the consequences of the decision, including pregnancy, sexually transmitted infections and rejection by a partner."
(Department of Health, 14 October 2010 , UK)
"The NLM does not own the copyright to the Chinese Public Health Poster Collection located on http://www.nlm.nih.gov/hmd/chineseposters/index.html , nor do we require that users get permission from the library to use the images. It is the responsibility of the researcher to determine and satisfy copyright or other use restrictions when publishing or otherwise distributing images from this collection."
(U.S. National Library of Medicine)
"This outdoor poster supports the Get Unhooked TV advertising and features a woman who has been hooked through her lip and cheek as a metaphor for her addiction to nicotine. The strapline is: The average smoker needs over five thousand cigarettes a year."
(UK Department of Health)