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07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
23 OCTOBER 2014

Describing social and material interactions through formal methods

"To some extent, Formal Methods sit uneasily within interaction design. Human beings are rich, complex, nuanced, engaged in subtle and skilful social and material interactions; reducing this to any sort of formal description seems at best simplistic. And yet that is precisely what we have to do once we create any sort of digital system: whether an iPhone or an elevator, Angry Birds or Facebook, software is embedded in our lives. However much we design devices and products to meet users' needs or enrich their experiences of life, still the software inside is driven by the soulless, precise, and largely deterministic logic of code. If you work with computers, you necessarily work with formalism.

Formal Methods sit in this difficult nexus between logic and life, precision and passion, both highlighting the contradictions inherent in interaction design and offering tools and techniques to help understand and resolve them.

In fact, anyone engaged in interaction design is likely to have used some kind of formal representation, most commonly some sort of arrow and sketch diagram showing screens/pages in an application and the movements between them. While there are many more complex formal notations and methods, these simple networks of screens and links demonstrate the essence of a formal representation. Always, some things are reduced or ignored (the precise contents of screens), whilst others are captured more faithfully (the pattern of links between them). This enables us to focus on certain aspects and understand or analyse those aspects using the representation itself (for example notice that there are some very long interaction paths to quite critical screens)."

(Alan J. Dix, 2013)

Dix, Alan J. (2013): Formal Methods. In: Soegaard, Mads and Dam, Rikke Friis (eds.). "The Encyclopedia of Human–Computer Interaction, 2nd Ed.". Aarhus, Denmark: The Interaction Design Foundation. Available online at https://www.interaction–design.org/encyclopedia/formal_methods.html

TAGS

abstract system models • Alan Dix • arrow and sketch diagram • context awareness • context-aware interfaces • design methods • design products • deterministic logic • dialogue models • digital devices • digital interactions • digital system • executable models • formal abstraction • formal analysis • formal description • formal design methods • formal methods • formal notation • formal representations • formalised principleshuman-computer interactioninteraction designInteraction Design Foundation • material interactions • notation • physical context • physical interactionphysigrams • product design process • product development methodologyrepresentationrich descriptionsrich user experienceshaping our relationship to the material worldsocial interactionssoftware modellingspace syntax • specification language • state machines • state transition network • structured approach • system behaviour • tangible interfacestechnology affordancesusability testinguser experienceuser-based evaluationworld around us • world representations

CONTRIBUTOR

Simon Perkins
15 JULY 2014

Mail order fashion company La Redoute explores Adaptive Advertising

"the brand created a series of billboards displaying items that relate to the current temperature. For example, when it gets cold the model on the billboard is covered in warmer attire. When hot, the model loses some layers for more appropriate garments. How do the billboards work? Each display is fitted with rain and temperature sensors that track the changes in weather instantly. These indicators are the brains that drive the product visuals consumers see."

(Rory Kaluza, 19 September 2013, Branding Magazine)

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2013ad technology • adaptive advertising • advertising billboardsambient intelligenceBBDOcontext awarenessdigital advertisingdigital billboardsdigital out-of-home • fashion retailer • La Redoute • live weather billboard • mail order • out-of-home (OOH)outdoor advertisingParispervasive advertising • precipitation • programmatic out-of-home advertising • rain sensor • real-time weather changestemperature analysisweather • weather conditions • weather sensor

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
28 JANUARY 2005

Ambient Intelligence - Agents for Ubiquitous Computing

"The merging of virtual environments, mobile communication and sensors, allows the emergence of a new vision: Ambient Intelligence, a pervasive and unobtrusive intelligence in the surrounding environment supporting the activities and interactions of the users. Ambient intelligence appears poised to cause remarkable changes in the way people live. With digital information, the ease of interaction between humans and computers can be greatly increased by broadening the interface media available and allowing mobile and portable communication to become free of inhibiting wires and stationary units. The result of ambient intelligence is ultimately a more empowered computer with the benefits of added convenience, time and cost savings, and possibilities for increased safety, security, and entertainment. This technology has the potential to significantly impact business and government processes, as well as private life."

TAGS

AAMAS05 • agents for ubiquitous computing • ambient intelligence • Autonomous Agents and Multiagent Systems 2005 • context awarenessdigital information • electronic environments • future castingfuture interaction conceptsfuture technologieshuman interactions • intelligent systems • interaction between humans and computers • merging virtual and real environments • Michael Berger • mobile communication • pervasive intelligence • portable communication • Sehl Mellouli • sensorssoftware agent • Software Agent (SA) • Stefan Poslad • surrounding environment • technological developments • Tim Finin • ubiquitous computingubiquitous computingUniversity of Maryland • unobtrusive intelligence • user-empowerment • user-friendliness • Utrechtvirtual environments • vision of the future • Zakaria Maamar
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