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Which clippings match 'Public Information' keyword pg.1 of 3
19 NOVEMBER 2013

TechNyou: Critical Thinking

"The resource covers basic logic and faulty arguments, developing student's critical thinking skills. Suitable for year 8–10, focused on science issues, the module can be adapted to suit classroom plans."

"TechNyou was established to meet a growing community need for balanced and factual information on emerging technologies. We are funded by the Australian Government Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRTE). We operate in partnership with the University of Melbourne, where our office is based."

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2011animated presentationAustralian Government • betting system • biasBlaise PascalBridge8 • broken logic • causal modes of comprehensioncausation • certainty • coincidenceconfidenceconsequences • counter-argument • critical thinkingdeceptiondecision makingDepartment of Industry Innovation Science Research and Tertiary Education (DIISRTE) • does not follow • emerging technologiesevidence-based argumentexpert advice • factual information • fallacious arguments • fallacy • false dilemma • faulty arguments • formal fallacy • forms of logic • gamblers fallacy • gamblinggullibility • head scratching questions • human behaviour • identify patterns • inference • informal fallacy • irrefutable data • James Hutson • logical argument • logical fallacylogical rationalitylogical rules of inferencelogical structurelogical-analytical paradigm • logically impossible • logically true • mathematical conceptsmathematical patternmathematicsmental tricksMike Mcraemisleadingmisunderstandingnon sequituropinionoversimplificationpatternspatterns of meaning • Pierre de Fermat • play the ball not the player • precautionary principle • precautionary tale • predictions • premise • probabilistic outcomes • probability • public informationreckon • repeated observations • risk • rules of logic • science issuessensemaking • straw-man arguments • TechNyou • tertiary education • theoriesthinking skillstrustunethical behaviourUniversity of Melbourne

CONTRIBUTOR

Liam Birtles
23 MARCH 2013

About Fallout: optimistic vision of fallout and civil defence

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1963 • A-Bomb • About Fallout (1963) • atomic bomb • atomic weapons • cell biology • civil defence • cold war • countermeasures • Department of Defense (USA) • fallout • fallout dust • fallout shelter • gamma rays • geiger counter • ideology of the timeillness • injuries • nuclear attack • nuclear blast • nuclear disaster • nuclear explosion • nuclear fallout • nuclear fear • nuclear medicine safety • nuclear weapons • optimistic vision • physics • post-apocalyptic future • Prelinger Archivespublic informationpublic information film • radiation sickness • radioactiveradioactive contaminationradioactive dustradioactivityshelter • sickness

CONTRIBUTOR

Simon Perkins
14 FEBRUARY 2013

College for Creative Studies parody PSA campaign

"Team Detroit is an advertising firm located in, you guessed it, Detroit. When they were approached by the College for Creative Studies to create an ad campaign for the school, the firm decided to not go the typical, technology route, but rather, chose to go with good old fashioned poster designs. In the series, somber faces and hilarious, bright yellow captions immediately capture the viewer's attention and you can't help but smile at the variety of comical spoofs, where parents talk to their kids about the seriousness of...going to art school! The concept was a great success and Team Detroit says, 'After we created this series of low–tech posters, something amazing happened. They went viral. People started sharing them though blogs, Facebook and Twitter. People chuckled, then passed them along to their friends. Who knew you could blow up the Internet with a campaign full of print material?'"

(Katie Hosmer, 3 February 2013, My Modern Metropolis)

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CONTRIBUTOR

Simon Perkins
29 JUNE 2012

College for Creative Studies: 1 in 5 Teenagers Will Experiment With Art

"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti–drug campaigns from the 1980s and 90s. This light–hearted approach is intended to help recruit potential students to CCS...

'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro–bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'

The entire campaign is supported by a fully–integrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.

'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."

(College for Creative Studies, Detroit)

[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]

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1980s1990s2011ad campaignadvertising campaignadvocacy for the arts • anti-drug campaign • anti-drugs • art and designart and design careersart and design collegeart and design schoolart studentsarts advocacyBFA • broadcast campaign • career path • career trajectory • CCS • cinema campaign • College for Creative Studies • compelling content to share • DARE • Detroit • Drug Abuse Resistance Education • fully-integrated marketing • gone viralhumourintertextuality • lighthearted • marketing campaignMFA • online advertisements • online campaign • outdoor campaign • parody • Philbrook Museum of Art • print campaign • pro bono • PSApublic informationpublic service announcementrecruitment • students and families • talk to your kids about art schoolTeam Detroit • Tulsa Oklahoma • vernacular • viable career path • viral marketingvisual vernacularwent viral

CONTRIBUTOR

Simon Perkins
24 JUNE 2012

A History of Eastern European Matchbox Design

"Matchbox labels from the former Eastern bloc often display a remarkable degree of sophistication, elegance and artistic quality. They were, at a time, the most convenient,efficient and powerful medium for visual communications. Although they were produced under strict state–controlled production processes; that were aimed at exploiting them as a means of publicizing political initiatives, promoting public health and safety, and selling the communist ideal both at home and abroad, the artists used them as a vehicle to experiment with various imaginative ideas and artistic techniques, achieving truly stunning results."

(Guity Novin – گیتی نوین (ناوران) – ا)

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Albania • Alexander Dubcek • artistic techniques • Bulgaria • Central Europe • communism • communist design • communist reformers • communist systemCzechoslovakiaEast GermanyEastern bloc • Eastern Europe • EstoniaGDR • German Democratic Republic • graphic designgraphic design history • Guity Navran • Guity Novin • history • history of graphic design • Hungarian Uprising • Hungary • Imre Nagy • Jane McDevitt • Joseph Stalin • label design • LatviaLithuania • matchbox • matchbox labels • national identity • NATO Alliance • Nikita KhrushchevPoland • political initiatives • post-war erapostwar • powerful medium • Prague Springpublic healthpublic information • public safety • publicising • RomaniaRussiaSocialist Federal Republic of Yugoslaviasocialist realismSoviet Union • state-controlled • the communist ideal • USSRvisual communication • Warsaw Pact • Western democracies • Yugoslavia

CONTRIBUTOR

Simon Perkins
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