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Which clippings match 'HD' keyword pg.1 of 2
13 OCTOBER 2012

Loom: Blade Runner style 4K short film by Luke Scott

"He is an acclaimed commercial director who has pushed through his work to step out of the shadow of his father, Ridley Scott. And now Luke Scott is transcending boundaries in video technology with a visually–arresting 20–minute short film, Loom. Shot in coordination with RED Camera, the sci–fi short features Giovanni Ribisi and Jellybean Howie, although cinematographer Dariusz Wolski just might be its star.

The film follows Ribisi's character Tommy – a lab tech who genetically modifies meat and begins a dangerous at–home experiment he struggles to perfect. It ends with a monologue taken from the conclusion of Darwin's Origin of Species, leaving many of the story's questions left unanswered. 'There is grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved,' says Howie's character.

Visually, Scott – who directs for his father's production company RSA – gives nod to the filmmaker's 1982 classic Blade Runner, shooting the piece in the tone and style of the dystopian thriller. Constructed for 3D, the piece was crafted to test the limits of the colour range and exposure, allowing viewers to see fine details often lost in dark scenes.

RED initially presented Loom at the 2012 National Association of Broadcasters [NAB] Show this past April. The company has since continued to screen the film, and on Wednesday President Jarred Land released it online via REDUSER, with a disclaimer for cinephiles."

(Jennifer Madison, 31 August 2012, Mail Online)

Fig. 1 published on 28 Aug 2012 by ENTV, YouTube

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TAGS

20124K • 4K 3D • 4K projection • bio-ethicsbiotechnologyBlade Runner (1982)Charles Darwincinematographycolour • colour range • commercials director • cultured meat • Dariusz Wolski • diseasedystopian future • dystopian thriller • Epic RED • film exposure • fine detail • genetic manipulation • genetically modified meat • genetics • Giovanni Ribisi • HDin vitro meat • Jellybean Howie • lab tech • laser projector • loom • Loom (film) • Los Angeles Short Fest • Luke Scott • mutant science • NAB (acronym) • National Association of Broadcasters • Origin of Species • RED Camera • RED ONE • REDUSER • Ridley Scott • RSA (production company) • sci-fisci-fi short filmscience-fiction • shmeat • short filmvideo technologyvisual spectacle

CONTRIBUTOR

Simon Perkins
19 JANUARY 2011

Encode HD video for Vimeo or YouTube using Adobe Media Encoder

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TAGS

1080i • 1280×720 • 1280x720p • 1440x1080i • 16:9 • 1920x1080i • 25 fps • 29.97 fps • 30 fps • 480 lines • 480i • 50 frames per second • 50 Hz • 576 lines • 576i • 60 Hz • 720 • 720 horizontal scan lines • 720 interlaced lines • 720 pixels of vertical resolution • 720p • 720p HDTV • Adobe Media Encoder • Adobe Media Encoder CS4 • Adobe PremiereAfter Effects • ATSC • AVC • bitrate • bitrate encoding • broadcast standard • CODECcompressionCS4 • display resolution • DVB • encoderencoding • field order • formatFPS • frame rate • frames per second • Full HD • H.264HDHDTVhigh definition videohigh-definition • interlaced • interlaced video • Media Encoder CS4 • media technology • non-interlaced • NTSC • Pal • pixel aspect ratio • progressive scan • progressive scanning • square pixels • standard definition • target bitrate • tutorialvideovideo encoding • video frame • video resolution • VimeoYouTube

CONTRIBUTOR

Simon Perkins
12 SEPTEMBER 2010

Sony NEX-5K: an exceptionally small yet powerful hybrid camera

"Sony has designed and built an exceptionally small yet powerful hybrid camera which delivers image quality to match a digital SLR's, combined with full HD movies, the excellent Sweep Panorama mode (with a 3D firmware upgrade coming soon), high–speed shooting and more. It's a great little camera"

(Marcus Hawkins 25th August 2010, PhotoRadar)

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14.2 MP • 18-55mm • 2010 • AVCHD • camera • CMOS APS • convergencedevicedigitaldigital camera • digital SLR • DSLRE-mountHD • hybrid camera • industrial design • megapixel • MILC • Mirrorless Interchangeable-Lens Camera • NEX seriesNEX-5 • NEX-5K • OSSpanorama • PASM • photography • pocket camera • productproduct designRAW files • SEL16F28 • SEL1855 • SonySony AlphaSony cameraSony NEX series • Sweep Panorama • technologyvideo camera

CONTRIBUTOR

Simon Perkins
01 JUNE 2010

PlaySport: naming by consensus

"For those companies willing to make the cultural commitment to the instantaneous praise and bashing served up 140 characters at a time on Twitter, the rewards can be considerable.

Jeffrey Hayzlett, Kodak's chief marketing officer, said that he learned firsthand after the company originally debuted its Zi8 waterproof, pocket–sized HD video camera earlier this year. ...

Most companies would either ignore the panning or, perhaps, send the product back to the sales and marketing gurus to come up with a better name.

Kodak didn't. Instead, this summer it took the naming process to the people via Twitter, asking the great unwashed masses on the microblogging site to see if they could come up with something better. The winner, or winners as it turns out, were promised a free trip to Vegas for this year's CES and will have their likeness displayed in some way on the product's packaging.

From the thousands of tweets received from the crowdsourcing experiment, Kodak combined two fairly mundane suggestions –– 'Play' and 'Sport' –– to derive the new moniker 'PlaySport.' It's not rocket science but, according to Hayzlett, it's a damn sight better than Zi8."

(Larry Barrett, 7 January 2010)

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TAGS

140 characters2010brandbrand awarenessbrand recognitioncampaign • CES • Consumer Electronics Show • HD • Jeffrey Hayzlett • KodakLas Vegasmicrobloggingnaming process • PlaySport • productsocial mediasocial networkingTwittervideo camera • Zi8 waterproof

CONTRIBUTOR

Simon Perkins
13 JUNE 2009

NT Live: What is it? How does it work?

"NT Live is an exciting new initiative to broadcast live performances of plays onto cinema screens worldwide. The four show pilot season will launch with Phèdre, with Helen Mirren, Margaret Tyzack and Dominic Cooper.

On 25 June the performance of Phèdre will be filmed in high definition and broadcast via satellite to approximately 65 cinemas and arts centres, reaching a widespread audience live across the UK. Tickets will cost £10. Over 200 venues around the world will also screen the production"
(National Theatre, UK)

[This appears to mark a logical evolution in digital cinema. Once unencumbered by the limitations of celluloid projection and enabled by the possibilities of digital–only projection cinemas can start to seriously revise their operation. In this case they are able to work as large–scale televisions presenting live broadcast content. One wonders how long it will take for this infrastructure to be redeployed as two–way receiving and transmitting collective performance spaces.]

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TAGS

2009Arts Council (UK)convergencedigital cinemadigital mediadigital theatre • Dominic Cooper • HD • Helen Mirren • high definitioninnovation • live broadcast • live performance on cinema screens • Margaret Tyzack • media convergencemultimedia • National Theatre • NESTA • NT Live • performanceperformance spaces • Phèdre • projectionsatellite • Ted Hughes • telecommunicationstelevisiontheatreUKvenue

CONTRIBUTOR

Simon Perkins
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