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Which clippings match 'Consume' keyword pg.1 of 1
10 FEBRUARY 2012

Drive-In Movie Ads: Let's All Go To The Lobby

"Super short advertisements used during intermission at drive–in movie theaters during the 1950's and early 1960's to get people to consume junk food from the concession stand, may be viewed here."

(Internet Archive)

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TAGS

1950s1960s2D2D animationadadvertisement • advertisements • American cultureAmerican popular cultureanimation • concession stand • consume • drinks • drive-in • drive-in movie theatres • familyfood • intermission • Internet Archive • junk food • Lets All Go To The Lobby • lobby • motion graphicsmovie theatrenaivenaivetypopcornpopular culture • refreshments • sequence designstop frametypographyvisual communicationvisual design

CONTRIBUTOR

Simon Perkins
11 NOVEMBER 2007

Avatars Consume as Much Electricity as Brazilians

"Tony Walsh has, as others do, some doubts about whether Second Life is sustainable as a business. But he also poses another question that I hadn't come across before: 'Is Second Life sustainable ecologically?'

He quotes Philip Rosedale, the head of Linden Lab, the company behind the virtual world: 'We're running at full power all the time, so we consume an enormous amount of electrical power in co–location facilities [where they house their 4,000 server computers] ... We're running out of power for the square feet of rack space that we've got machines in. We can't for example use [blade] servers right now because they would simply require more electricity than you could get for the floor space they occupy.'

Walsh notes that on average there are between 10,000 and 15,000 avatars in Second Life at any given time, a number that's growing rapidly. He wonders: 'How much power do 15,000 human beings consume daily compared to 15,000 avatars?' Hmm. That's an interesting question.

So let's do the math"

(Nicholas Carr, 5 December 2006, Rough Type)

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TAGS

avatarBrazilcarbon footprintconsumeecologicalenergy consumptionfossil fuelmedia as material objects • Philip Rosedale • power consumption • Second Life (SL)sustainability • Tony Walsh • web server
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