"A few months back I submitted the smallest speck of an idea for a talk I was hoping to present at Over The Air in London. Having presented at Over The Air before I assumed my experiences this time around would more or less be the same - a chance to bounce a few of my recent thoughts off two-dozen or so UK developers.
To suggest that my assumption was wrong would in-fact be a massive understatement...
Three weeks later, the dust is still settling on the 90,000 140,000 presentation views, hundreds of tweets, and multitude of conversations, and I finally have time to provide the presentation with a much-needed introduction."
Fig.1 "Rethinking the Mobile Web" by Yiibu
"Raw file formats are becoming extremely popular in digital photography workflows because they offer creative professionals greater creative control. However, cameras can use many different raw formats - the specifications for which are not publicly available - which means that not every raw file can be read by a variety of software applications. As a result, the use of these proprietary raw files as a long-term archival solution carries risk, and sharing these files across complex workflows is even more challenging.
The solution to this growing problem is Digital Negative (DNG), a publicly available archival format for the raw files generated by digital cameras. By addressing the lack of an open standard for the raw files created by individual camera models, DNG helps ensure that photographers will be able to access their files in the future.
Within a year of its introduction, several dozen software manufacturers such as Extensis, Canto, Apple, and iView developed support for DNG. And respected camera manufacturers such as Hasselblad, Leica, Casio, Ricoh, and Samsung have introduced cameras that provide direct DNG support."
(Adobe Systems Incorporated.)
"London-based The Viral Factory and the mobile handset provider posted a video that challenges the YouTube audience to figure out how they made a [Samsung i8910 HD] camera phone disappear without edits or effects. The video, shot entirely with the Samsung HD camera phone, features a man showing off the phone and a little magic. He eventually walks over to a mirror with the filming phone in hand, swipes his palm in front of the camera and makes the phone disappear. Voila! He then poses the question, how'd I do that? So, how many of you knew how they created the illusion before you read the comments section? What do you think of the tactic? Is this a clever way to engage the internet multitudes, or does it fall flat?"
(Sunil Shibad, 23 April 23 2009)
[The campaign cleverly exploits YouTube users' comments as they share their speculations about possible solutions to to the original ad.]