"Mid- to late-20th century theories of the spectacle take little or no account of the creation of the spectacle, because they are so preoccupied with the effects of its consumption. As Dean (2010) has observed, this made sense at a time when most images were produced in a context of 'broadcast media', but offers no way to think about what she calls the 'reflexive circuit' of social media and user-generated content (pp.108-9). As Bayne (2008) points out, 'the incursions of the digital add a mutable new dimension to decades of theorising of the visible and visual in culture' (p.395). The digital positions the spectacle within circulations of power and authorship, and needs alternative perspectives through which to theorise the spectacle for spaces where people create, appropriate and consume."
(Jen Ross, p.261)
Proceedings of the 8th International Conference on Networked Learning 2012 , Edited by: Hodgson V, Jones C, de Laat M, McConnell D,. Ryberg T & Sloep P.
"Thru You Too is a music album made out of unrelated YouTube videos mixed together. No additional sounds were recorded and none of the players knew they are participating. This is the follow up to my ThruYou project which was released in 2009.
I would like to thank all the musicians who are part of this project and to all of you out there for sharing your knowledge and talent on the internet."
(Ophir Kutiel, 2014)
"This is the third lecture in a series titled 'Digital Natives,' referring to the generation that has been raised with the computer as a natural part of their lives, especially the young people who are currently in schools and colleges today. The series seeks to understand the practices and culture of the digital natives, the cultural implications of their phenomenon and the implications for education to schools, universities and libraries.
According to Wesch, it took tens of thousands of years for writing to emerge after humans spoke their first words. It took thousands more before the printing press appeared and a few hundred again before the telegraph did. Today a new medium of communication emerges every time somebody creates a new web application. 'A Flickr here, a Twitter there, and a new way of relating to others emerges,' Wesch said. 'New types of conversation, argumentation and collaborations are realized.'
Enter YouTube, which is not just a technology. 'It's a social space built around video communication that is searchable, taggable and mashable,' Wesch said. 'It is a space where identities, values and ideas are produced, reproduced, challenged and negotiated in new ways.'"
(Library of Congress, 22 May 2008)
Fig.1 Michael Wesch, 23 June 2008, Library of Congress [http://mediatedcultures.net/]
"Over the past 8 years, YouTube has given birth to an increasingly sophisticated entertainment culture that operates outside of the traditional television and film ecosystem. With humble roots in charismatic and creative people simply sharing their lives, thoughts, and humor to their webcams, YouTube entertainment has diversified and grown into tens of thousands of unique channels with millions of loyal fans and subscribers. With a new generation of viewers increasingly turning to YouTube instead of broadcast TV, a new industry is being built around personalities who have dissolved the barriers between on–screen talent and the audience, and who employ visual aesthetics that make the viewer feel as if they are a part of the creator's life. Truly, we are in a new era of entertainment, one being led by millions of young people who are equally happy to watch video on their laptop as they are on their TV."
Exhibition: 'Cut Up'; 29 June–14 October 2013; In the Amphitheater Gallery; Organized by Jason Eppink, Associate Curator of Digital Media at The Museum of the Moving Image.
"From supercuts to mashups to remixes, Cut Up celebrates the practice of re-editing popular media to create new work, presenting contemporary videos by self-taught editors and emerging artists alongside landmarks of historic and genre-defining reappropriation.
Easy access to editing tools and distribution platforms now gives more people than ever before the opportunity to respond to the commercial products that shape our cultural dialogues. By plumbing a vast shared vocabulary of image and sound, audiences can express affiliation, criticize, or construct entirely new content using popular media as raw material. Re-edited videos are created and shared online daily by publics that spend increasing amounts of social time in front of networked screens. As the distinction between consumer and participant becomes ever more fluid, re-editing popular media has emerged as a common way of participating in a shared cultural conversation.
The exhibition presents a selection of short-form video works that take movies, music videos, television series, and news broadcasts as their source material, focusing on genres and techniques that have emerged online over the past decade and their on- and offline precedents."