Not Signed-In
Which clippings match 'Tomato (design Agency)' keyword pg.1 of 1
28 DECEMBER 2013

Design genius or author as editor: filtering and synthesising?

"In 'What is an author?' [4], Michel Foucault says we are 'accustomed to presenting the author as a genius.' We see the author as the 'genial creator' of work in which he gives us, 'with infinite wealth and generosity,' an inexhaustible world of meanings. (Being 'creative' always has a positive ring, whatever is produced!) Foucault says that the author does not 'precede' the work: ideas and meanings are already there and the author's role is to 'choose,' to filter and synthesise to create output. (Foucault also emphasises 'limiting' and 'excluding'). The author's role is to limit the proliferation of meanings and present a personal view of the world. Yet the 'genius author' is represented as a continual source of invention–the opposite of his genuine function."

(Monika Parrinder, 2000, Eye Magazine)


April Greiman • art and designart market • art star • artisanartist • artist myth • artistic solutions • Atelier Populaire • auteur theoryauthor as editorauthor as geniusavant-garde artists • being creative • blur boundaries • bohemian • Brigit Fowler • Bruce Mau • canonisation • celebritycliche • constructed idea • creative geniuscreative individuals • creative intuition • cult of the author • cult of the individual • cultural elite • Cunst Art • cutting-edge innovationsDavid Carsondesign community • Design Quarterly • design star • designer as author • editing through selectionEuropean EnlightenmentEye (magazine)fine art • Fran Cottell • genial creatorgenius • genius author • genius creator • genius mythgenius of the individual • genius status • graphic authorship • graphic design • Griselda Pollock • Hard Werken • history of ideas • ID Magazine • ingenue • innate talent • inspired visionaries • intuitioninventionJohn Maeda • John Walker • legitimate discipline • liberal artslone genius • lone pioneer • madman • maverick graphic designer • Michael Howe • Michael RockMichel Foucaultmodernismmyth of the geniusNeville Brodynon-conformist • ordinary mortal • Paul RandPentagram Designpersonapersonal expressionpersonal visionpersonalityPeter SavillePierre Bourdieupioneerromantic notion of the artist • Rozsika Parker • self-aggrandisement • self-taught • semi-divine status • solitary • spiritual insight • status • talenttaste (sociology) • Terry Jones • Tomato (design agency)tortured soul • ubermeister • visionary


Simon Perkins
28 APRIL 2010

Decision time for the Royal College of Art

"This week is an important one for the future of graphic design in the UK, writes Michael Johnson. The Royal College of Art, the world's only post grad art and design school, interviews the shortlist of candidates to run its Communication Art and Design course. But with CA&D a decade old, has Art proved too much of a distraction from Design? ...

Communications graduates have been at pains to present their work within the context of white walled galleries, not grubby old commerce. Work has often been presented as 'work in progress', never finished. The 'process' has become the king, not the problem to be solved. ...

The roots of this was the self–immersion/self expression phase of British design prevalent in the nineties, fuelled by then–zeitgeist collective Tomato. This found an eager audience in South Kensington. Rightly or wrongly, a collection of part–time tutors were gathered to support the course with performance, video art, experimental film and art specialisms. Coupled with the merger of the traditional disciplines, the ground was laid for a new generation of crossover graphic artists to bloom.

But they haven't. By all accounts the department is just as silo–ridden as it ever was. If you don't believe there's an art bias, just a brief interrogation of the department's website reveals that of the dozen or so current MPhil and PhD students, the vast majority describe themselves as artists (and only two as graphic designers).

In the meantime, the better undergraduate courses like Glasgow, Kingston and St Martins* (in the UK) have successfully incorporated these 'conceptual' leanings into their courses, whilst still producing graduates capable of the basics of craft and typography. Students from these courses may not glean much more from two more years at college, apart from more room to experiment, and have often chosen simply to start work and get on with their lives. ...

Meanwhile, post–grad courses are the only growth area left in education and are springing up on a monthly basis – soon the 'MA in design' might be as ubiquitous as an 'A star at A–level'. In short, there's a lot of competition and the RCA needs to clarify exactly why a student should spend two more years there. At present it's pretty blurry, apart from avoiding a recession–hit industry just a little longer and the undoubted kudos of those letters after your name."

(Michael Johnson, Creative Review, 8 March 2010)



2010alumniartart and design • art show • artistBrighton • CA&D • call to actionCentral Saint MartinsCentral Saint Martins College of Arts and Design • Communication Art and Design • craftDaniel Eatockdesign processexperimental film • Fuel Design • Glasgowgraphic designgraphic designer • Graphic Though Facility • graphics course • illustration course • illustrator • Jonathan Barnbrook • Kingston UniversityLCCMA • MA in design • MPhilperformancePhD • post graduate art and design school • RCARoyal College of Art • Sara Fanelli • siloTomato (design agency)typefacetypographyUKundergraduatevideo art • Why Nots • work in progresszeitgeist


Shaun Belcher
14 MARCH 2009

BBC Radio Scotland: pioneering digital moving graphics

"A series of three tv commercials made to promote the spoken word on radio. Each spot focuses on a sound recording from on–location reporters that unfolds over thirty seconds. We chose the final three recordings from dozens, supplied by the radio station, before setting out to visualize the stories"

(tomato, 1995, UK)

Fig.1 Motion graphic spot directed by UK design collective 'Tomato'.



1995adadvertanimationBBC • BBC Radio Scotland • cinema veritedesign agencydesign collectiveinfluential worksmotion designmotion graphicsmotion typography • moving graphics • radioScotlandshowreelspoken wordTomato (design agency)TVCtypeUK


Simon Perkins

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