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Which clippings match 'Department Of Health' keyword pg.1 of 1
29 JUNE 2013

The (UK) National Institute for Health Research

"The mission of the National Institute for Health Research (NIHR) is to maintain a health research system in which the NHS supports outstanding individuals, working in world class facilities, conducting leading edge research focused on the needs of patients and the public. ...

Since its establishment in April 2006, the NIHR has worked with key partners involved in the different elements of NHS research to transform research in the NHS. It has increased the volume of applied health research for the benefit of patients and the public, driven faster translation of basic science discoveries into tangible benefits for patients and the economy and developed and supported the people who conduct and contribute to applied health research."

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TAGS

2006 • applied health research • basic science • clinical medicineclinical researchDepartment of Healthhealth • health research • leading edge research • medical practicemedical research • National Institute for Health Research • NHS • NIHR • patientpatient care • patient needs • primary careresearch • Research for Patient Benefit • research funding • RfPB • Sally Davies • tangible benefits • UK

CONTRIBUTOR

Simon Perkins
21 NOVEMBER 2010

Make a different choice: condom, no condom?

"An interactive sexual health film aimed at encouraging young people to choose condoms has been launched by NHS Choices and NHS Bristol.

'Condom, no condom?' allows viewers to direct the storyline and shows the consequences of using or not using a condom.

The film, which is on YouTube, follows a group of young party–goers and at different stages of their night out the viewer is prompted on whether or not to choose a condom.

Each choice leads to another short film showing the consequences of the decision, including pregnancy, sexually transmitted infections and rejection by a partner."

(Department of Health, 14 October 2010 , UK)

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TAGS

2010adad campaignadolescent sexualityadvertbranching narrativeBristolcampaignchoose your own adventure • condom • contraception • Department of HealthhealthHIVinteractiveinteractive advertisinginteractive narrativeinteractive storyinteractive YouTube video • life choices • make a different choice • NHS • NHS Bristol • NHS Choices • partypregnancypublic healthpublic health campaignpublic informationsexsexual health • sexually transmitted infection • short filmsocial realitysociety • STI • UKyoung adultYouTube

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2009

Get Unhooked: dramatic anti-smoking campaign

"This outdoor poster supports the Get Unhooked TV advertising and features a woman who has been hooked through her lip and cheek as a metaphor for her addiction to nicotine. The strapline is: The average smoker needs over five thousand cigarettes a year."
(UK Department of Health)

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TAGS

adad campaignaddictionadvertisingDepartment of Healthemotive manipulation • fish hook • Get Unhooked • healthmetaphorNHSposterpublic healthpublic health campaignpublic information • smokefree • smokingsmoking cigarettessocial changeUKvisual rhetoric

CONTRIBUTOR

Simon Perkins
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