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Holiday Inn Express: ad illustrates split between real/online identities

"Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid–priced hotel market."

(Russell Parsons, 9 September 2013, Marketing Week)



2013added value • added value services • brand differentiation • breakfast • business traveller • Centaur Communications Ltd • comparisonconstructed identitiesdigital identity • Holiday Inn Express • hotel • hotel market • Intercontinental Hotels Group (IHG) • leisure industriesliving digital lives • Marketing Week (site) • mid-price market • online and offlineonline and real world identities • pastel shades • Premier Inn • price point • social media identitiessplit-screen • toothbrush • tv adUKUSPWiFi


Simon Perkins
21 AUGUST 2009

Microsoft's Expression Web SuperPreview

"We built SuperPreview to simplify the process of testing and debugging layout issues across different web browsers and platforms. You can view your pages in multiple browsers simultaneously or view how a page renders in a browser and compare it to a comp or mock–up image of a page.
SuperPreview will be included as part of a future version of Expression Web. The final feature set and its availability have not been announced. The SuperPreview demo shown at the MIX09 conference was a technology preview and not a product announcement. However, because we'd like to get feedback on this technology and on its implementation, we have announced a beta version of SuperPreview for Internet Explorer. This free download will allow you to compare renderings of IE6 with whatever other version of IE you have installed on your machine. If you have installed IE8, you'll be able to compare IE6, IE8 and IE8 running in IE7 compatibility mode, side–by–side. The final 'shipping' version of SuperPreview for Internet Explorer will continue to be available for free. The Expression Web team hopes that it will be useful in helping to make the process of developing web pages for IE (and in general), faster and easier."
(Microsoft, 2009)



2009browser • browser compatibility • ChromecomparisoncomplianceCSSdesigndesign for the screen • discrepancy • DOM • Expression Web • FirefoxGoogle ChromeHTML • IE • IE6 • IE7 • IE8 • information in contextInternet Explorerlayoutmark-upMicrosoft • MIX09 • operaOpera browserpresentationproduct designrenderingSafari • Safari browser • solution • SuperPreview • technologytestingtoolusabilityvisual depictionvisualisationW3Cweb designweb standardsXHTML


Simon Perkins
31 OCTOBER 2006

Neural Networks as Similarity Machines

"An artificial neural network is a kind of 'similarity machine', a device that can implicitly store the relationships between 'familiar' inputs and their correct outputs and use these stored relationships to handle novel inputs by implicitly comparing them to all of the stored inputs.

Inputs and outputs take the form of 'patterns of activation' over a set of 'units', which are roughly like neurons in a real neural network.

The stored associations between inputs and outputs take the form of weighted connections between the input and output units (and possibly some number of mediating 'hidden' units). These weighted connections are roughly like the synapses in a real neural network."
(Michael Gasser, Indiana University)


associationcomparison • like • neural network • neuron • patterns of activationrelationshipsimilaritysimilarity machinesynapse

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