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Which clippings match 'New Zealand Defence Force' keyword pg.1 of 1
15 FEBRUARY 2009

Humorous ad parodying the 100% Percent Pure New Zealand campaign

"ABC's [Australia] advertising show The Gruen Transfer tonight challenges two advertising agencies to put together a pitch for the campaign that will convince Australia to invade New Zealand.

John McKie from 303, Sydney, presents a spoof of the recent 100 % Percent Pure New Zealand tourism series. The spot uses music inspired by two Australian bands, Youth Group and AC DC. The tourism pitch is online at"
(Duncan, The Inspiration Room, 9th July 2008)

[It's encouraging to think that there is enough consensus in Aotearoa/New Zealand to realise the absurdity of wasting inordinate amounts of public money on military spending. And that such spending should be devoted to peacekeeping in the region e.g. the Solomon Islands, Bougainville and East Timor (including through UN peacekeeping operations).]



100% Percent Pure New Zealand • ABC Television • advertisingAotearoa New ZealandAustralia • Australian superiority myth • Bougainville • East Timoremotive manipulation • Gruen Transfer • Kiwimarketingmilitary conflictNew Zealand Defence ForcepeacekeepingsocietySolomon IslandsTourism New Zealandweapons


Simon Perkins
26 APRIL 2006

New Zealand is not naive to the great cost of waging war

"The New Zealand war memorials of the First World War have become part of the common fabric of NZ life, like stop signs or lamp–posts. Virtually every township in the country has one, usually in the main street. Excluding the many honours boards and plaques in schools and churches throughout the country, there are well over five hundred public memorials to the soldiers of the Great War."

(Ted Harris: DiggerHistory.Info)

[New Zealand's anti–nuclear stance and recent reluctance to engage in International conflicts has its reasons. Despite it's geographical remoteness it has not escaped the impact of war. The numerous memorials erected throughout it's countryside, in it's cities and it's towns are a testament to this. There are memorials commemorating the New Zealanders that died in: The Boer War; The Great War; The Second World War; The Korean War; The Vietnam/American War as well as more recent conflicts. New Zealand is not naive to the great cost of waging war.]



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