"For more than a decade, scientists have promised a world of devices and services that infuse the landscape of our daily lives with experiences that are designed to fit the needs of the situation. Beyond the laboratories, computing and communication technology has created a world in which people carry small, powerful, wireless computers and phones that are connected to the internet almost all of the time, from almost anywhere.
From gaming to outdoor displays, performance to public transport, pervasive media is delivered into the fabric of everyday life, tuned to the context at the moment of delivery. It sits at the emerging intersection of mobile computers, media technology, networks and sensors and offers significant opportunities for new types of digital media content and services, especially those linked to an awareness of place and location.
Pervasive Media is basically any experience that uses sensors and/or mobile/wireless networks to bring you content (film, music, images, a game...) that's sensitive to your situation - which could be where you are, how you feel, or who you are with. Oyster Cards are a simple pervasive device: so are audio guides at tourist attractions, which can give you extra information according to where you are and which bits you've been to already.
Pervasive Media is Digital Media delivered into the fabric of real life and based on the situational context at the moment of delivery"
(Pervasive Media Studio)
"This is another official update to the original 'Shift Happens' video. This completely new [Autumn] 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist."
(Xplane and The Economist)
Leah A. Lievrouw
...the use of the public versus private contexts as strategies for handling difference or conflict. We relegate non-controversial information to public communication channels while we confine our controversial or disputable views to carefully segregated private forums where the possibility of challenge is minimised.Generally, we do not express certain biases, prejudices, or unpopular beliefs (or, if they are expressed, they are rhetorically bracketed as deviant) in a public context or medium (e.g., mass media, or to every member of an organisation via email). But we may express and even nurture these same beliefs in what we have come to think of as private media, where we can express such ideas (e.g., MUDs, religious television, talk radio, bulletin boards, fax networks).