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20 DECEMBER 2010

Deliver Me To Hell: Hell Pizza Interactive Zombie Adventure

"Hell Pizza in New Zealand entered the twilight zone with the Hell Pizza Interactive Zombie Adventure, launched on YouTube on July 30, 2010. 'Deliver Me To Hell' is set in a world in which Christchurch has been over run by bloodthirsty flesh–seeking zombies. Steve (Dj Iwikau) at Hell Pizza must get a $15 smoky barbecue sauce Lust pizza order over to a stranded woman on a container in Avonhead. Along the way he must navigate zombies, work out whether to take a passenger (Ben Edwards), navigate shortcuts and get to the girl (Emily Trenberth)."

(Duncan Macleod, The Inspiration Room)

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2010adadvertadvertisingAotearoa New Zealand • Ben Edwards • branching narrativechoose your own adventureChristchurchcommercial • Deliver Me To Hell • Dj Iwikau • Emily Trenberth • film • Hell Pizza • Hell Pizza Interactive Zombie Adventure • humourInspiration Roominteractiveinteractive adventureinteractive advertisinginteractive narrativeinteractive storyinteractive YouTube video • Little Sister Films • Logan McMillan • moviepizzashort filmTVC • twilight zone • video agency • video productionviralYouTubezombie

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2010

BFI gets Halas & Batchelor animation archive

"the husband and wife–run Halas & Batchelor, sometimes called the British Disney–which for more than 50 years produced adverts, public information pieces, feature films, TV cartoons and serious award–winning animation respected the world over.

Today, 15 years after the studio's last release, the British Film Institute will announce that it has been given the Halas & Batchelor archive, including film prints, stills, scripts, correspondence and original cells. It is the largest ever single donation of British animation and was welcomed as 'an extraordinarily rich gift' by the BFI director, Amanda Nevill. 'We look forward to working on ensuring these films and artefacts are enjoyed by the widest possible group of people in years to come,' she said. ...

Curator Jez Stewart hopes that the BFI will be now be able to open up Halas & Batchelor to new generations of animation fans and practitioners. Aardman Animation's Nick Park said he had fond memories of watching the company's animated educational films at school. 'They have always been part of my life,' he said. 'John Halas was the judge on the first animated competition I ever entered–I didn't win, but admired him and looked up to him as a great figure in British animation.'"

(Mark Brown, 3 December 2010, The Guardian)

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19401954advertadvertising • Amanda Nevill • Animal Farm (1954)animationart historyartefactBFIBritainBritish animationBritish Film Institutecartooncollectioncommercial • Corn Flakes • donationfeature filmfilm • film print • Halas and BatchelorheritagehistoryJohn HalasJoy BatchelorKelloggsLondon • pioneers • political allegorypublic informationpublic information filmscript • stills • studioTVVivien HalasWalt Disney

CONTRIBUTOR

Simon Perkins
24 MARCH 2010

Wrangler: Blue Bell Spring/Summer 2010 Website

"The Blue Bell website featuring Tony Ward in an interactive undressing is exciting and ingenious.

You can control the legendary model's every move, right down to stripping off his shirt. Using digital film and cinematic special effects to achieve an incomparable level of user interface."

(AJANAKU:Marco, 9 February 2010, http://www.ajanaku.nl/wrangler–blue–bell–springsummer–2010–website/)

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2010adAdobe Flashadvertanimated presentationanimation • Blue Bell • choreography • cinematic special effects • clothesclothingcommercialcontrol • denim • designdollfashionfigures in spaceinteractiveinteractive advertisingmarionettemediatedmotionmotion designplayremediationstop frame • strip • Tony Wardtoyundressuser interfacevisual communicationwebsite • Wrangler

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2009

Product placement: personal video recorders degrading impact of conventional advertising

"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo–style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."

(Michael Bovard & Jeffrey Murray, 2005)

RIT Digital Media Library: Item 1850/5333

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2005advertisingbrand awarenessbrand recognitionbrandingCoca-Cola • Coke • commercialcommercialsconsumer behaviourconsumerism • embedded marketing • enterprisefilminnovation • marketing communications • mass media • multidimensional message • old media • personal video recorder • persuasionprintproductproduct endorsementproduct placementpromotion • PVR • radioremote control • RIT Digital Media Library • Rochester Institute of TechnologyshoppingsponsorshiptelevisionTIVOvideo mediazapper

CONTRIBUTOR

Simon Perkins
25 AUGUST 2009

Choose A Different Ending: interactive advertising

"Nottingham based filmmaker Simon Ellis has been making quality short films for ages now. His latest short 'Soft' won a TON of awards including being nominated for a BAFTA.

He's recently finished directing a commercial for a big anti knife campaign that will be running both online and on TV. The online commercial is different in that it's interactive, allowing the viewer to decide the destiny of the main character.

The key to this is it puts you slap bang in the centre of a world and you decide what choices the main character makes. Through great acting and camera–work, the result is something very effective. The point is to show you the consequences of the multitude of different choices when it comes to knife crime."
(BritFilms TV, 2009)

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CONTRIBUTOR

Simon Perkins
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