Not Signed-In
Which clippings match 'Adbusters' keyword pg.1 of 1
29 OCTOBER 2017

Michael Glassco: Contested images: the politics and poetics of appropriation

"The dissertation traces the tactics of appropriation of Barbara Kruger, The Billboard Liberation Front and Shepard Fairey as exemplars of transgression and commodification within the changing commercial conditions of neo-liberalism. Their works, tactics and strategies are emphasized as points of insight into the practices and conditions of subversion as well as the limits of hegemonic containment that reproduces the political and economic structure within which they operated. The dissertation furthers and contributes to the theoretical and methodology of critical cultural studies as it emphasizes the role of the economy and ideology in reproducing the prevailing hegemonic order. Critical cultural studies hinges on the concepts of hegemony as lived discursive and ideological struggles over meaning and communication resources within historically specific and socially structured contexts. This framework emphasizes the poetics of appropriation - the use, meaning and spaces of articulation of visual representations with the politics - the socio-economic and discursive conditions that reproduce the dominant social order."

(Michael Glassco, 2012, University of Iowa)


2012activismAdbustersadvertising hijacking • advertising imagery • advertising messages • appropriated images • appropriation activists • appropriation artists • appropriation practices • appropriation tactics • Barbara Kruger • Billboard Liberation Front • bricoleur • Buy Nothing Day • co-optioncommodificationconstructed identitiesconsumption spectaclecritical cultural hijacking • critical cultural studies • critique in public spaces • critique power • culture jammingdiscursive struggles • fauxvertising • graphic agitator • guerrilla artGuerrilla Girlsguerrilla tactics • hegemonic containment • hegemony • ideological struggle • ideological systems • ideological warfare • images of appropriation • institutionalised art • Jenny Holzer • manufacturing identity • media hijacking • Michael Glassco • neoliberalismparticipatory engagement • pastiche of visual codes • PhD thesis • poetics of appropriation • political protest • prevailing hegemonic order • privatisation of culture • public space • rebellious bricoleur • revolutionary subjects • Robbie Conal • Rosemary Coombe • Shepard Fairey • sublimating desire • subversionsubvertisements • subvertising • systematic asymmetries of power • tactic of dissent • tactical strikes • tactics of appropriation • tactics of guerrilla semiotics • The Billboard Liberation Front • transgression • TV Turn off Week • un-commercials • unequal access to cultural resources • University of Iowavisual codesvisual representation


Simon Perkins
03 FEBRUARY 2009

Truth In Advertising: Breaking The Spell Of Consumerism

Most Americans haven't heard of the Media Foundation or its magazine Adbusters: Journal of the Mental Environment, but each day, more and more people get hit by one of its "mindbombs." That's what Kalle Lasn – editor of Adbusters and cofounder of the Media Foundation – calls the organization's "subvertisements": advertisements aimed at subverting consumer culture.

Nearly everyone is familiar with Joe Camel, the cartoon camel used by RJ Reynolds for ten years to sell cigarettes – especially to children, critics said. In response, Lasn's Media Foundation gave us Joe Chemo, a bald camel lying in a hospital bed with IVs in both arms. Another cigarette–ad parody showed a Marlboro Man look–alike smoking a limp cigarette over the caption "Smoking Causes Impotence."

Still other counterads have taken on alcohol (a battered child seen through a vodka bottle, with the caption "Wipe That Smirkoff"), food monopolies, the fashion industry, and consumer culture in general.
Central to all of Lasn's work is the fight against corporate control, not only of politics, but also of our hearts and minds. He has written, "I see Americans and Canadians as having lost spontaneity, verve, individuality and having become consumer drones. We are like rats in a box, and the box is the shopping mall. It's funny but also very sad. You have to wonder sometimes, 'Are we really still free?'
(Derrick Jensen, The Sun Magazine)

[YouTube clip titled 'The Beauty Industry is the Beast']



Adbustersadvertisingadvertising images • anorexia • anti-fashion • beauty constructionbeauty industrybody • bulimia nervosa • consumerismcritical commentaryculture jamming • Joe Camel • Joe Chemo • Kalle Lasn • Marlboro (cigarette) • Media Foundation • mindbomb • obsession • RJ Reynolds • smoking causes impotencesubvertisements


Simon Perkins

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