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Which clippings match 'Advertising Agencies' keyword pg.1 of 1
22 JANUARY 2014

The Importance of Agency Culture

"How well an agency can articulate its organizational culture is a source of competitive advantage. How well the agency is positioned vis–à–vis its competitive set –– with a clear communication of its value proposition –– is essential when wooing prospective clients. An agency's true points of differentiation are often grounded in its vision, service standards, creativity and other behaviors that are reinforced either formally or informally within the shop itself."

(Lorraine Rojek, 25 February 2009,Adweek)

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TAGS

2009advertising agenciesAdweekagency culture • agency employee • agency teams • clear communicationclient and agency • client organisation • competitive advantage • competitive set • corporate culture • creative idea • cultural compatibility • cultural differences • cultural fit • cultural lens • design agencies • design client • design culturedigital agency • distinctive culture • harmonious relationships • new business opportunitiesorganisational culture • point of difference • point of differentiation • prospective clients • screening criteria • stand out from the crowd • strategic direction • studio culture • value proposition • value system • work contexts

CONTRIBUTOR

Simon Perkins
03 DECEMBER 2013

Meetdraw: Dorset creative industries networking

"Meetdraw is a meeting of digital animals to talk about and share collective passions. For everyone, no matter what they do or what stage they are in their career. It's for us by us. At times aided by beer, we shall fuel creativity, ideas and inspiration in a relaxed informal and fun environment. ... We support the local (Dorset) creative economy and provide an independent, neutral and open platform for communication and development."

(Paul Seys, 7 December 2009)

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TAGS

2009advertising agenciesadvertising agency • Andy Brown • Ann Talboys • beer • Bella Lewis-Smith • Bright Blue Day (agency) • Caroline Sharp • Chris Robinson • collective passions • Createful (agency) • creative communitycreative economy • creative hub • creative industriescreative industries practitionercreative network • Crowd (agency) • David Ford • design consultancydesign industry • digital animals • digital solutions • digital talent • Dorset • Folk (agency) • fuel creativity • getting connected • industry leading • informal events • integrated agency • Jamie Sergeant • local businesseslocal creative communitylocal creative producerslocal designers • Luke Bonner • Matt Desmier • Meetdraw • meeting • meetupnetworking eventnetworking eventsnetworks of social interactionopen event • Paul Seys • Poole • professional designersprofessional gathering • promoting digital talent • Rad Dougall • Salad Creative (agency) • Simon Melaniphy • StudioWorks (agency) • The Emerge Group • The Healthcounter (online pharmacy) • Thinking Juice (agency) • Toby James Pestridge • Tom Wittlin • UKup and comersweb and related creative industries • Wise Old Uncle (designer)

CONTRIBUTOR

Bu Dmd
31 JANUARY 2009

God and the Ethics of Advertising

"The media of social communications have two options, and only two. Either they help human persons to grow in their understanding and practice of what is true and good, or they are destructive forces in conflict with human well–being. That is entirely true of advertising.

Against this background, then, we point to this fundamental principle for people engaged in advertising: advertisers – that is, those who commission, prepare or disseminate advertising – are morally responsible for what they seek to move people to do; and this is a responsibility also shared by publishers, broadcasting executives, and others in the communications world, as well as by those who give commercial or political endorsements, to the extent that they are involved in the advertising process.

If an instance of advertising seeks to move people to choose and act rationally in morally good ways that are of true benefit to themselves and others, persons involved in it do what is morally good; if it seeks to move people to do evil deeds that are self–destructive and destructive of authentic community, they do evil.

This applies also to the means and the techniques of advertising: it is morally wrong to use manipulative, exploitative, corrupt and corrupting methods of persuasion and motivation.

Within this very general framework, we can identify several moral principles that are particularly relevant to advertising. We shall speak briefly of three: truthfulness, the dignity of the human person, and social responsibility."
(Patrick Burgoyne, 16 January 2007, Creative Review)

CONTRIBUTOR

William Barton
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