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Which clippings match 'Shared Discourse' keyword pg.1 of 1
22 MAY 2011

Individual output would be no more than that-an individual output

"The social demassification of newspapers–targeting an audience of one–is made possible by physical demassification, and it is no less problematic. The immutability and mobility of print on paper across a society (ensuring that the 'same' news is available to everyone at roughly the same time) turns items into 'social facts'–common to a broad readership, not merely selected by individuals. If news items were gathered individually out of a vast data base, even if the resulting copy looked like a conventional newspaper, imitating its fold and front page headlines, it would lack the social significance that arises from editorial juxtaposition. A senator is disturbed to find his or her scandalous behavior splashed across the front page not because the story is news to him or her, but because it has become front–page news to 100,000 other people. The newspaper is essentially, as Anderson (1991) described it, a 'one–day best seller' (p. 35)–and, as with a best seller, the point is that 'everyone' is reading it. The personally tailored, genuinely unique 'newspaper' selected privately from a data base–the ultimate outcome of the social and physical demassification of the newspaper as we now know it–offers neither physical, nor social continuity. Each individual output would be no more than that–an individual output. The juxtaposition of the senator and the pork bellies would then be not a composite, if oblique, social fact, but merely a result of personal serendipity."

(John Seely Brown and Paul Duguid, p.24–25)

1). 'Lionel Luthor Reading Newspaper'

2). Brown, J. S. and P. Duguid (1994). "Borderline Issues: Social and Material Aspects of Design." Human–Computer Interaction 9: pp. 3–36.



Anderson • audience of one • borderlinedemassificationdistribution • editorial juxtaposition • expression • genuinely unique • headlines • individual experienceindividualisationJohn Seely Brownmass societymassificationmedia spacenewsnewspapersPaul Duguid • personally tailored • physical demassification • printreadershipshared discourseshared understanding • social continuity • social factssocial fragmentationsocial glue • social significance • the Daily Me


Simon Perkins
29 JANUARY 2009

academic disciplinary models

"Standard [academic disciplinary] models accentuate stability and natural order, consistent realities, boundary formation and maintenance, normative social values, and homogeneity, with companion images of structure, foundation, compartmentalization, and autonomous territorial regimes. Other models, especially newer ones, accentuate historical change and dynamism, with companion images of networks, webs, and systems. They call attention to boundary crossing and blurring, integration and collaboration, crossfertilization, and interdependence in epistemological and social environments characterized increasingly by complexity, nonlinearity, and heterogeneity. The current heterogeneity associated with the growth of knowledge has profound implications for the taxonomy of fields."
(Julie Thompson Klein, JSSE 2–2006)


Simon Perkins
12 NOVEMBER 2008

New technical possibilities causing the individualisation of modes of media consumption

"In the current society of knowledge and communication, marked by the exponential increase of information, one might expect an even stronger hierarchy (of knowledge) within the audience than it was the case in industrial mass society – at least according to prevalent opinion (see 91). Brian Loader, for example, speaks of the 'information poor' (see 92), who, according to him, form a kind of new 'underclass' of computerized society, in which issues of access become crucial (see in addition 93). On the other hand, several empirical studies verify that differences in knowledge have remained rather constant (see 94). In compliance with a thesis of Ulrich Beck (see 44) one might, therefore, perhaps call it a 'elevator–effect': we all (perforce) are absorbing ever more information. At the same time the relative inequality remains stable (or is even enlarged) – but information use is 'lifted' to a higher general level. This shows a significant effect: on account of the generally higher level of information and the new technical possibilities for realizing individual preferences there comes about an individualization of information patterns and modes of media consumption, which finally results in a diffusion and fragmention [sic] of the public sphere."

Anil K. Jain, Heiner Keupp, et al. 2002, pp. 131–157)

Anil K. Jain, Heiner Keupp, Renate Höfer, Wolfgang Kraus (2002). "Facing Another Modernity–Individualization and Post–Traditional Ligatures". Vol. 10, No. 1/2002, pp. 131–157. European Review 10(1): 131–157.



Mia Thornton
26 JULY 2005

Manuel Castells: the hypertext is the one common language

"there is one common language, the language of the hypertext [the culture of real virtuality]. Cultural expressions left out of the hypertext are purely individual experiences. The hypertext is the vehicle of communication, thus the provider of shared cultural codes."
(Manuel Castells, 2000, p.24)

[2] Castells, M. (2000). Materials For An Exploratory Theory Of The Network Society. London, British Journal of Sociology



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