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21 MARCH 2013

Design Prototypes as Boundary Objects in Innovation Processes

"In our paper we focus on how design prototypes can foster communications in organizations that deal with the development of innovations. We distinguish the impact of prototypes between two different organizational levels; we first conduct the impact of prototypes at the level of organizational design teams that develop ideas and concepts for solutions. We then focus on the impact of prototypes on the level of organizational teams and departments that have not been part of the initial design phase but are responsible for further developments in the innovation process, e.g. production, financing, and marketing.

Previous research has indicated that prototypes have a significant influence on both organizational levels. Prototypes, in the best cases, can become so–called boundary objects between different domains and stakeholders and may deliver positive effects within the innovation process. However, the successful management of stakeholders in this context remains highly challenging. In this paper we want to address these difficulties as well as the current state of research in this field. We propose that a prototype does not only stand for an important design technique but should moreover be regarded as a management tool that can be integrated into a structured dialogue between stakeholders. We provide first insights on what a structured dialogue, based on prototypes, can mean and what it thereby should imply. We will synthesize prior research findings and begin to develop a concept on how to utilize prototypes as boundary objects from a management perspective."

(Holger Rhinow, Eva Köppen and Christoph Meinel, 2012)

Holger Rhinow, Eva Köppen, and Christoph Meinel: "Prototypes as Boundary Objects in Innovation Processes". Conference Paper in the Proceedings of the 2012 International Conference on Design Research Society (DRS 2012), Bangkok, Thailand, July 2012

TAGS

2012 • between domains • between stakeholders • boundary objects • Christoph Meinel • design concepts • design phase • design prototypesdesign solutionsdesign teams • develop ideas • Eva Koppen • financing • first insights • foster communication • Holger Rhinow • impact of prototypes • innovationinnovation process • innovation processes • International Conference on Design Research Society • management perspective • marketing process • organisational designorganisational teamspositive effectsproduction processprototype • prototypes • prototyping • stakeholder management • structured dialogue

CONTRIBUTOR

Simon Perkins
07 JULY 2012

Neoliberal whizz-kid: Aotearoa New Zealand PM John Key in 1987

"A 1987 video has been unearthed featuring a 25–year–old squash–playing, accountancy graduate John Key. The bright–eyed Mr Key features in an early Close–Up story called Big Dealers. The 'portrait of 80s job du jour: foreign exchange dealer', shows the now Prime Minister in 'the pit' (trading room) as a senior forex dealer. 'Forex dealing is a work hard, play hard world with an image of rich brats who wreck restaurants but always somewhere else,' says the reporter. 'I am not denying that, that has happened and I guess that will happen again in the future but I personally perform in that way,' Mr Key responded."

(Deanna Harris, 02 Sep 2010, MediaWorks TV)

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TAGS

1980s1987 • 3 News • accountancy graduate • Aotearoa New Zealand • Big Dealers (television) • bright-eyed • businesscapital accumulationcapitalismChristchurch • Close-Up (television) • economyfinance • finance industry • financial dealingfinancial flowsfinancial gainfinancial innovationfinancial markets • financial risk • financial transactionsfinancing • foreign exchange • foreign exchange dealer • foreign exchange dealers • forex dealer • forex dealing • free market economyglobal capital flowsglobal financial marketJohn Keylifestyle • MediaWorks TV • money making • neoliberalismNew Zealand on Screen • NZ News • personal financial gain • Prime Ministerprofitrich bratriskrisk-takingsocial conservatism • squash-playing • stock marketstocks • trading room • TV3unit of capital accumulation • whizz-kid • winning • young upwardly-mobile professional • young urban professional • yuppie

CONTRIBUTOR

Simon Perkins
27 JANUARY 2009

MySpace funds user-generated feature film

"In a groundbreaking £1 million deal they picked Mr Rocco before 800 other aspiring directors to make the world's first user–generated feature film.

Tomorrow, Mr Rocco's dream will become reality when Faintheart is released in 50 cinemas around Britain. In keeping with every other aspect of the film's creation, this will be a cinema release unlike any other: the venues were chosen by MySpace users, the film will screen for one day only and it will be free, effectively an elaborate advert for the DVD released on February 2.
...
In terms of content, 'anyone hoping for a revolutionary film is going to be disappointed,' Mr Rocco said.

However the way it was made, even that it was made at all, suggests a new model for the industry at a time when film finance is under pressure.
...
If the strategic thinking behind Faintheart is right, direct access to a ready–made audience with a stake in the project is potentially a much bigger prize.

MySpace (owned by News Corporation, which is also the parent company of The Times)"
(Ben Hoyle, Times Online UK)

[Faintheart: Vito Rocco's MySpace £1 million movie about weekend battle re–enactors.]

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TAGS

roadsword • Faintheart • filmfinancingfundingmovieMySpaceUKviking • Vito Rocco • weekend battle re-enactors

CONTRIBUTOR

Simon Perkins
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