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Which clippings match 'Product Placement' keyword pg.1 of 1
30 MARCH 2012

Repo Man: generic packaging in a plain pack world

"Clark Collins definition of Repo Man as an 'hilarious genre–hopping indictment of consumerism in which, for example, all cans of drink in the supermarket are labelled simply 'drink'' (Collins 2001: 36)"

(Nicholas Rombes)

Nicholas Rombes (2005). New Punk Cinema, Edinburgh University Press.

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TAGS

1980s1984 • Alex Cox • alienanti-consumeristapocalyptic • apocalyptic cynicism • b-movieblack humour • Blair Witch Project • blue text • cans of drink • Chevrolet Malibu • Chevy Malibu • consumableconsumerismconsumptioncoolcounterculturecult moviecynicismdesign conceit • disenfranchised • drink • Emilio Estevez • filmfilm genre • Flipper (band) • food label • generic • generic brand • generically • grocery store • Gummo • humour • indictment of consumerism • labellow budget • memento • new wave • Otto (character) • packagingpackaging design • plain • plain pack • plain white • product packagingproduct placementpunkpunk rockpunk rock ethosrebellion • Repo Man (1984) • Requiem for a Dream (2000) • Ronald Reagan • Run Lola Run (1998) • shoppingsubculturesupermarket • The Celebration • Timecode (2000)

CONTRIBUTOR

Simon Perkins
30 MAY 2011

Mashup 101: product placement via fake cable access show

"To the world this was a cable access arts and crafts show where an 89–year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'

The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user–friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!

It was created by Ecopop in response to the rising interest in DIY principles."

(Trend Hunter Inc., 24 October 2008)

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TAGS

2007advertising campaignbackbeat • cable access • configurable culture • DIY • DIY principles • do your own adventure • Ecopop • fideo • Flight of the Bumblebee • GrannyGirl15 • greenhip-hophip-hop backbeathow to • how to make something new from something old • LonelyGirl15mash-up • Mashup 101 • Mountain Dew • MySpaceoctogenarianproduct placementrecyclingsocial networkingstealth marketing • Sue Teller • TV Show • user-friendly technologies • viralviral marketingYouTube

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2009

Product placement: personal video recorders degrading impact of conventional advertising

"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo–style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."

(Michael Bovard & Jeffrey Murray, 2005)

RIT Digital Media Library: Item 1850/5333

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TAGS

2005advertisingbrand awarenessbrand recognitionbrandingCoca-Cola • Coke • commercialcommercialsconsumer behaviourconsumerism • embedded marketing • enterprisefilminnovation • marketing communications • mass media • multidimensional message • old media • personal video recorder • persuasionprintproductproduct endorsementproduct placementpromotion • PVR • radioremote control • RIT Digital Media Library • Rochester Institute of TechnologyshoppingsponsorshiptelevisionTIVOvideo mediazapper

CONTRIBUTOR

Simon Perkins
24 JANUARY 2009

on-screen overlays enable direct purchase of in-video products

"the new click–to–buy retail links [enable YouTube video viewers] to click to buy sunglasses that someone was wearing in a video. Off of YouTube, that expanded clickable in–video functionality is already available from lots of people, including TicTacTi, OverlayTV, Asterpix and Delivery Agent.

The click–to–buy product will only be available to select YouTube partners, who must already have their own accounts on iTunes and/or Amazon. It will also be available for those partners to use on videos uploaded by regular users and then claimed for advertising (rather than taken down) as part of YouTube's Video ID copyright service. However, it won't be available to regular users to incorporate their affiliate relationships with Amazon, or recommend other products they like."
(Liz Gannes, newteevee.com, 7 October, 2008)

[The financial model takes the concept of 'product–placement' to a new level where the creations of enthusiastic aspirant film–makers are re–purposed to sell in–video products directly to their audiences. While the technology has the potential to retrieve revenue lost through illegal usage of copyrighted material it does so through exploiting the willingness of film–makers to produce and exhibit their work. Allowing these film–makers to become YouTube partners would be an obvious concession.

In the following example of Sim City machinima the programme 'Sim City's Next Top Model [C3:E8] (Finale)' which features the song 'Makes Me Wonder' by Maroon 5 has been re–purposed as a vehicle for selling music (and Sim City on eBay.]

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TAGS

advertisingAmazon.comauthorship • click-to-buy • copyrighte-commerceeBayiTunesmachinima • Maroon 5 • ownershipproduct placementre-purposeSim City • Video ID • YouTube

CONTRIBUTOR

Simon Perkins
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