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Which clippings match 'Economies Of Scale' keyword pg.1 of 1
25 SEPTEMBER 2013

It's time to kill the idea that Amazon is killing independent bookstores

"Big bookstores are the ones most affected by Amazon's dominance. Borders is long gone. Barnes and Noble isn't in the best health. And Waterstones in Britain has started selling Kindles. The reason? There is very little difference between big, impersonal chain stores selling books and a big, impersonal website selling books. Independent retailers, on the other hand, have a lot to offer that Amazon cannot: niche coffee, atmosphere, serendipitous discoverability of new titles and authors, recommendations from knowledgable staff, signings and events, to name a few."

(Leo Mirani, 24 September 2013, Quartz)

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TAGS

Amazon KindleAmazon.comambience • American Booksellers Association • Barnes and Noblebooksellersbookstores • Borders (bookshop) • boutique • boutique-publishing • chain storecoffee shopconsumer behaviourconsumptiondiscoverabilityeconomies of scale • Espresso Book Machine • eventsexperience creation • impersonal experience • in-store experienceindependent retailers • knowledgeable staff • market dominancemonopoly • Nate Hoffelder • niche market • obscure titles • recommended by the retailerself-publishingserendipitous discoverabilityserendipityshopping behaviour • signings • small businessesstumbling acrossunexpected gemsWaterstones

CONTRIBUTOR

Simon Perkins
18 JANUARY 2009

smaller firms catering to increasingly segmented markets

"The recent era of turbulent technology, heralded by the microchip/computer revolution has been market–friendly in a way the older technologies were not. What seems to have happened is that the new technologies, combined with the recession of the early 1980s, have removed 'barriers to entry' in a number of occupations by reducing the advantages of 'economies of scale'. The newspaper industry is a notable example: the new computer–operated photo–composition methods should reduce the relative advantage of large circulation papers, making possible a proliferation of new titles. Another notable effect of the new technology has been felt in financial markets. Data, especially for this country, are very hard to obtain, but the idea that we are moving from a 'Fordist' or mass production/mass consumption era into one in which smaller firms will cater to increasingly segmented markets appears to have some substance. Not only have large firms been decentralising their operations and dispersing their plant so that most workers now work in units of under 200 employees, but there has been a striking growth in the number of small manufacturing and service establishments, together with an increase of over one million in the number of self–employed persons between 1979 and 1988. The British economy is becoming more miniaturised, spacially dispersed, and organisationally decentralised; on the other hand, the very largest companies seem to be getting bigger, because more international. Much more research is needed into this whole question. What is apparent is that the old pluralist and corporatist view, which took for granted the need for bargained relationships between large blocs of economic power, may need to be drastically revised."
(Robert Skidelsky, 1989)

[Part of a broader discussion on the emergence of the 'social market economy'.]

TAGS

arriers to entry • changedecentralisedeconomic recessioneconomicseconomies of scaleeconomyFordismGermanyJohn Maynard Keynesmarket segmentationsocial change • social market economy • soziale marktwirtschaft • transformationUK

CONTRIBUTOR

Simon Perkins
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