Not Signed-In
Which clippings match 'Brandalism' keyword pg.1 of 1
01 SEPTEMBER 2017

Truth In Advertising: Guerrilla Art in Santa Cruz 1980-1985

"The photographs in this exhibit are of actual altered billboards that appeared on the streets of Santa Cruz, California from 1980 to 1985. The photographs have been adjusted for brightness, contrast, and parallax, but no content changes were made.

The billboards were made over by a clandestine network of midnight billboard editors operating under the name of Truth In Advertising, or TIA for short.

This exhibit of their historic work was first presented in 2007 at the Santa Cruz Museum of Art and History. The exhibit is made up of 12 billboards presented in the order in which they appeared on the streets of Santa Cruz. The sequence also tells the story of Truth in Advertising, and documents publicity and commentary."

(Bob Stayton)

1

2

3

4

5

6

7

TAGS

1980sactivismadadvertising billboardsadvertising hijackingappropriation practicesbillboardbillboard bandit • Bob Stayton • brandalismcritical cultural hijackingculture jammingdetournement publicitaireguerrilla artguerrilla tacticsmedia hijacking • media reinterpretation • re-purposerecombinatory practiceridicule • Santa Cruz • transformative works • Truth in Advertising (TIA) • William Board (pseudonym)

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

California Department of Public Health: The Marlboro Man Recoded

"Brands are about meaning. In this case, Leo Burnett was able to transform a mild woman's cigarette into a rugged masculine product virtually overnight by using iconic imagery. The brand was literally re–imagined and thrust into the number 1 position as a result. The state of California realized that they needed to disempower this same iconic imagery and bluntly point out that even rugged cowboys can suffer serious diseases like lung cancer, emphysema, and heart disease caused by smoking."

(Kurian M. Tharakan)

1

2

TAGS

19241954advertising campaign • Asher and Partners • brandalism • California Department of Public Health • cancer • cigarette addiction • consumer brandscowboycritical commentaryculture jamming • David McLean • Dick Hammer • disarmamentdiseaseemotive manipulation • emphysema • gendered brandsharmful effects • heart disease • iconic imagery • impotence • Leo Burnett • lung cancer • Marlboro (cigarette) • Marlboro Country • Marlboro Cowboy • masculinityPhilip Morrispublic health campaignre-inscriptionre-purposerecoding • renarrativize • ruggedsmoking causes impotencesmoking cigarettes • smoking related diseases • tobacco industry • Wayne McLaren

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.