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Which clippings match 'Rhetorical Analysis' keyword pg.1 of 1
12 FEBRUARY 2018

Media content analysis: Its uses; benefits and best practice methodology

Macnamara, J. R. Media content analysis: its uses, benefits and best practice methodology [online]. Asia Pacific Public Relations Journal, Vol. 6, No. 1, 2005: 1-34. Availability: ISSN: 1440-4389.




2005academic journal • Asia Pacific Public Relations Journal • Bernard Berelsonbest practicecontent analysiscritical analysis • Critical Discourse Analysis (CDA) • Daniel Lerner • discourse analysis • Ellen Hijams • Harold Lasswell • hermeneutic narratology • hermeneutic tradition • interpretative analysis • Ithiel de Sola Pool • Jim Macnamara • journal articleliterary studiesmass mediameaning • media content analysis • media researchnarrative • narrative analysis • narratology • Pamela Shoemaker • propaganda • qualitative content analysis • qualitative message analysis methods • quantitative analysisresearch methodrhetorical analysis • semiotic analysis • Stephen Reese • storytelling • structure and choice of words • text analysis


Simon Perkins
13 OCTOBER 2017

Style: An Introduction to History, Theory, Research, and Pedagogy

"Style: An Introduction to History, Theory, Research, and Pedagogy conducts an in-depth investigation into the long and complex evolution of style in the study of rhetoric and writing. The theories, research methods, and pedagogies covered here offer a conception of style as more than decoration or correctness—views that are still prevalent in many college settings as well as in public discourse. The book begins by tracing origins of style in sophistic-era Greece, moving from there to alternative and non-Western rhetorical traditions, showing style as always inventive and even at times subversive. Although devalued in subsequent periods, including the twentieth century, contemporary views now urge for renewed attention to the scholarly and pedagogical possibilities of style as experimentation and risk, rather than as safety and conformity. These contemporary views include work in areas of rhetoric and composition, such as basic writing, language difference, digital and multimodal discourse, feminist rhetorics, and rhetorical grammar. Later chapters in this book also explore a variety of disciplines and research methods—sociolinguistics and dialectology, literary and rhetorical stylistics, discourse and conversation analysis, and World Englishes. Finally, teachers and students will appreciate a final chapter that explains practical teaching methods, provides ideas for assignments and activities, and surveys textbooks that promote a rhetorical stance toward style."

(Brian Ray, 2015)

Ray, B. (2015). Style: An Introduction to History, Theory, Research, and Pedagogy, Parlor Press.


2015 • American stylistics • analysing style • basic writing • Brian Ray • Chris Holcomb • Classical rhetoric • composition analysis • content analysis • conversation analysis • cultural forms • dialectology • digital discourse • digital rhetoric • discourse analysis • discourse and conversation analysis • Elizabeth Closs Traugott • European stylistics • feminist rhetorics • Gayatri Spivak • genre analysis • H G Widdoseon • Jeanne Fahnestock • Jimmie Killingsworth • Judith Butler • language difference • language patterns • linguistic criticism • linguistics • literary and rhetorical stylistics • literature • Mary Louise Pratt • multimodal discourse • non-Western rhetorical traditions • Patricia Sullivan • patterns of language • Paul Butler • practical stylistics • public discourse • research methods • rhetoric analysis • rhetoric and writing • rhetorical analysis • rhetorical grammar • rhetorical stance • ritualisations of language • Roger Fowler • Ronald Carter • Sara Mill • social discourse • sociolinguistics • sociolinguists • sophistic-era Greece • stylistic analysis • stylistics • Susan Peck MacDonald • T R Johnson • Tara Lockhart • Terry Eagleton • thematic analysis • Tom Pace • Walter Nash • World Englishes


Simon Perkins

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