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Which clippings match 'Empowerment' keyword pg.1 of 6
05 NOVEMBER 2012

UK Youth Climate Coalition

"The UK Youth Climate Coalition works to 'inspire, empower, mobilise and unite young people to take positive action on climate change.'

But what does that actually mean? Put quite simply, we are a group of young people who are working together to create a future for ourselves which is happy, affordable, clean and safe. But we're not just another organisation who points fingers at the bad guys and moans about how rubbish the government is. We believe that to tackle climate change, we need something new. We need an inspiring vision of how we want the world to be in the future and a movement that anyone can feel part of."

(UK Youth Climate Coalition)

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TAGS

climate change • creating a better future • empowermentenvironmental changeenvironmental impactenvironmental responsibilityethical consumptionethical issues • how we want the world to be • inspiring vision • mobilise • social actionsocial activism • take positive action • UK • UK Youth Climate Coalition • UKYCC • working togetheryoung peopleyouthyouth organisation

CONTRIBUTOR

Simon Perkins
03 JULY 2012

BTS Design d'Espace Toulon: Junk Playground

"Lors des bombardements allemand de la seconde guerre mondiale, Londres à été une des villes les plus détruite. On y trouvait fréquemment des espaces vide crée entre deux immeubles démolis et bourrés de gravats. Ces espaces vides, terrains vagues, en friche, "poubelles" en attente d'être reconstruit furent pendant une période des espaces de terrains de jeux consacré exclusivement aux enfants. L'idée était de donner un lieu spécifique pour que les enfants à la fois s'exprime librement, évite l'ennuie et l'inactivité qui peuvent conduire à la délinquance et participe à leurs façon à la période de reconstruction.

Ces terrains d'aventures, appelés Junk playground (terrains vague) ont été des espaces de libertés encadré ou les enfants construisirent à partir des gravats des "sculptures installation et autres inventions".

La fabrication par lui même (de l'enfant) de ses propres jeux par la maîtrise des outils (marteau, scie...) furent une expérience inédite et fondamentale dans l'approche citoyenne et pédagogique du rôle du jeu comme source d'épanouissement et d'éveil des consciences. La liberté quasi anarchique de ces terrains, laissant à l'enfant la responsabilité de ses actes, en étant acteur de sa propre aventures comme facteur de régénération pour une société pacifié, sans violence ou chacun peut s'exprimer et trouver sa place de citoyen. Cette expérience éphémère n'a pas survécu aux règles de sécurité, aux normes. Mais aussi aux formatages d'équipements modulaires produits en masse ou l'enfant n'est plus l'acteur (car exclu du processus de conception) mais simple utilisateur, spectateur, consommateur et non plus comme citoyen."

(Éric Malaterre, 03/01/2011, BTS Design d'Espace Toulon)

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TAGS

actoradventureadventure playgroundagency • anarchic freedom • architectural spaceawareness raisingbomb site • boring inactivity • buildingscitizenshipconsumer • delinquency • demolished buildingsdesign processdestroyeddestructionempowerment • empty spaces • exploration of unfolding possibilitiesexploratory experimentation • fallow • fallow field • free expression • installation sculpture • inventionjunkjunk playgroundLondonmass productionmasterymastery of toolsmodularmodular architecturemutability • new experience • participatory processpersonal responsibilityplace for childrenplayground spacesreconstruction • regeneration • role of play • rubble • safety rules • scriptible spacesSecond World Warsocial constructionismsource of fulfillmentspaces for childrenspatial configurationspatial orderurban fallowurban regenerationurban space • vacant lot

CONTRIBUTOR

Simon Perkins
15 JUNE 2012

Audience Research: Reception Analysis

"Despite the (implicit) nominal link to the work on what is also called 'Reception Theory', within the field of literary studies, carried out by Wolfgang Iser, Hans Jauss and other literary scholars (particular in Germany), the body of recent work on media audiences commonly referred to by this name, has on the whole, a different origin, although there are some theoretical links (cf., the work of Stanley Fish) than the work in literary theory. In practice, the term 'reception analysis', has come to be widely used as a way of characterising the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a 'culturalist' perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers.

As indicated in the previous discussion of 'The Media Audience', the single most important point of origin for this work, lies with the development of cultural studies in the writings of Stuart Hall at the Centre for Contemporary Cultural Studies at the University of Birmingham, England, in the early 1970s and, in particular, Hall's widely influential 'encoding/decoding' model of communications (see the discussion of 'The Media Audience' for an explanation of this model). Hall's model provided the inspiration, and much of the conceptual framework for a number of C.C.C.S' explorations of the process of media consumption, notably David Morley's widely cited study of the cultural patterning of differential interpretations of media messages among The 'Nationwide' Audience and Dorothy Hobson's work on women viewers of the soap opera Crossroads. These works were the forerunners of a blossoming of cultural studies work focusing on the media audience, throughout the 1980s and 1990s, including, among the most influential, from a feminist point of view, the work of Tania Modleski and Janice Radway on women consumers of soap opera and romance, and the work of Ien Ang, Tamar Liebes and Elihu Katz, Kim Schroder and Jostein Gripsrud on international cross cultural consumption of American drama series, such as Dallas and Dynasty.

Much of this work has been effectively summarised and popularised, especially, in the United States by John Fiske, who has drawn on the theoretical work of Michel de Certeau to develop a particular emphasis on the 'active audience', operating within what he terms the 'semiotic democracy' of postmodern pluralistic culture. Fiske's work has subsequently been the object of some critique, in which a number of authors, among them Budd, Condit, Evans, Gripsrud, and Seamann have argued that the emphasis on the openness (or 'polysemy') of the message and on the activity (and the implied 'empowerment') of the audience, within reception analysis, has been taken too far, to the extent that the original issue--of the extent of media power--has been lost sight of, as if the 'text' had been theoretically 'dissolved' into the audience's (supposedly) multiple 'readings' of (and 'resistances' to) it.

In the late 1980s, there were a number of calls to scholars to recognise a possible 'convergence' of previously disparate approaches under the general banner of 'reception analysis' (cf. in particular, Jensen and Rosengren), while Blumler et al. have claimed that the work of a scholar such as Radway is little more than a 're-invention' of the 'uses and gratifications' tradition--a claim hotly contested by Schroder. More recently, both Curran and Corner have offered substantial critiques of 'reception analysis'--the former accusing many reception analysts of ignorance of the earlier traditions of media audience research, and the latter accusing them of retreating away from important issues of macro-politics and power into inconsequential micro-ethnographies of domestic television consumption. For a reply to these criticisms, see Morley, 1992."

(David Morley, The Museum of Broadcast Communications)

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TAGS

1970s1980s1990s • active audience • active choices • activity • American drama series • Anna-Maria Seemann • audienceaudience research • Billy Budd • Celeste Condit • Centre for Contemporary Cultural Studies • communication theory • communications and cultural studies • consumersconsumption • Crossroads (television series) • cultural patterning • cultural studies • culturalist perspective • Dallas (television series) • David Morley • differential interpretations • domestic television consumption • Dorothy Hobson • Dynasty (television series) • Elihu Katz • Elizabeth Evans • empowerment • encoding/decoding • ethnographic research • feminist perspective • Hans Jauss • Ien Ang • international cross cultural consumption • interpretation • James Curran • Janice Radway • Jay Blumler • John Corner • John Fiske • Jostein Gripsrud • Karl Erik Rosengren • Kim Schroder • Klaus Jensen • literary scholarship • literary studiesliterary theory • macro-politics and power • MBC • media • media as text • media audience • media audience research • media audiences • media consumption • media messages • media power • media studies • media text • messageMichel de Certeau • micro-ethnographies • micro-ethnographies of domestic television consumption • model of communication • multiple readings • Museum of Broadcast Communicationsopennesspolysemy • postmodern pluralistic culture • powerqualitative research methods • reception analysis • reception analysts • reception theory • romance • semiotic democracy • soap opera • Stanley Fish • Stuart Hall • Tamar Liebes • Tania Modleski • television • television consumption • textUnited StatesUniversity of Birmingham • uses and gratifications • Wolfgang Iser • women consumers • women viewers

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2012

Peggy Orenstein on our gender performance culture

"Peggy Orenstein ('Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture') and Kaveri Subrahmanyam ('Digital Youth: The Role of Media in Development') had a conversation about girl culture and digital media for Googlers in Santa Monica on February 9, 2011. They were joined by Adriana Manago, who works with Kaveri at the Children's Digital Media Center (UCLA/CSULA)."
(About @Google Talks, 9 February 2011)

Fig.1 Kaveri Subrahmanyam talks to Peggy Orenstein about "Cinderella Ate My Daughter", About @Google Talks [18:24]

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TAGS

Adriana Manago • Barbie Fashion Designer • boredomboys • bullying • chat room • Cinderella • Cinderella Ate My Daughter • culture of prettydesiredigital mediadigital youthdoll playempowermentFacebookfeminismgendergender performance culture • girlhood • girlsGoogle Inc • Google Talks • identity • identity development • Kaveri Subrahmanyam • Lord and Taylor • market segmentationmedia literacy • media researcher • new medianew technology • nursery colours • overcoding • parent • Peggy Orenstein • performance culture • performativitypink • pink and pretty • popular zeitgeist • pornography • pretty • sexting • sexual agencysexualisationsexualitysocial mediasocialisation • Tyler Clementi • young girl

CONTRIBUTOR

Simon Perkins
18 JANUARY 2012

Miss Representation: mainstream media is contributing to the under-representation of women in positions of power

"Like drawing back a curtain to let bright light stream in, Miss Representation (90 min; TV-14 DL) uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media's limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman's value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. While women have made great strides in leadership over the past few decades, the United States is still 90th in the world for women in national legislatures, women hold only 3% of clout positions in mainstream media, and 65% of women and girls have disordered eating behaviors.

Stories from teenage girls and provocative interviews with politicians, journalists, entertainers, activists and academics, like Condoleezza Rice, Nancy Pelosi, Katie Couric, Rachel Maddow, Margaret Cho, Rosario Dawson and Gloria Steinem build momentum as Miss Representation accumulates startling facts and statistics that will leave the audience shaken and armed with a new perspective."

(Jennifer Siebel Newsom)

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TAGS

2011adadvertisinganimated presentationbeauty politicsbody imageCondoleezza Ricecritiquecultural normsdesire • eating behaviours • eating disorders • empowermentequalityfilmgendergirlsglobalisation of aspiration • Gloria Steinem • ideal female body • Jennifer Siebel Newsom • Katie Couric • mainstream media • Margaret Cho • masculinitymedia consumptionmedium is the message • Miss Representation (film) • Nancy Pelosi • persuasion • persuasive force • positions of influence • positions of power • power • Rachel Maddow • reflexive modernisationrepresentation of women • Rosario Dawson • sex in advertisingteenage girlsunconscious desireswomenwomen in leadership positions

CONTRIBUTOR

Simon Perkins
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