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Which clippings match 'Colenso BBDO' keyword pg.1 of 1
04 MARCH 2014

Norman Kirk split-screen political ad for 1969 NZ general election

"This 1969 advertisement for the Labour Party emphasised the leadership qualities of Norman Kirk and sought to capitalise on a public mood for change as that turbulent decade drew to a close. It screened in full colour in cinemas and in black–and–white on television (colour TV wasn't introduced until 1973). Its striking split–screen imagery and pop–styled theme song were clearly aimed at younger voters, a potentially important audience in an election when the voting age was lowered from 21 to 20 (it would be reduced further, to 18, in 1974). It was not enough, however, to oust Keith Holyoake's National government, which had ruled for the previous nine years."


1969advertisementAotearoa New Zealand • campaign advertising • cinematic techniqueColenso BBDO • dancing Cossacks (political TV ad) • film techniquegeneral electionintra-frame • Keith Holyoake • Labour governmentLabour Party • mood for change • National (political party) • Norman Kirk • optical printing • political advertising • Prime MinisterRobert Muldoonsplit-screenThomas Crown Affair (1968) • turbulent decade • TV commercial


Simon Perkins
23 DECEMBER 2008

Skin cancer campaign using self-destructing paint designed to illustrate the dramatic effects of sun exposure

"BBDO Auckland разработало оригинальный креатив для клиники Shire Skin Cancer Clinic, которая занимается проблемами рака кожи в Австралии. Особая технология наружной рекламы, использующая выгорающие на солнце краски, позволила разбить кампанию на 2 флайта. Изначально на принтах изображены люди, принимающие солнечные ванны. Но уже через несколько дней краска выгорает, создавая впечатление, что персонажи сгорели на солнце. Слоган: 'Смотрите, как тысячи австралийцев умирают каждый год'."


[anti skin cancer billboard campaign was created by Colenso BBDO (New Zealand) in 2001 for Australia's Shire Skin Cancer Clinic. The billboards showed images of Australian's enjoying the sun beside the caption 'watch how a thousand Australians die every year'. The murals were painted with special self–destructing paint designed to illustrate the dramatic effects of sun exposure.]




Simon Perkins

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