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Which clippings match 'Cultural Relevance' keyword pg.1 of 1
10 DECEMBER 2012

Plug and play: the 'new purpose' of physical consumer space

"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there.

The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration."

(Lucy Johnston, Design Week)

Fig. "The Anthropologist", iloveretail.com

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TAGS

activity and consumption • added valueadded value through design • always connected • audience • brand concepts • brand success • brands • buying online • colourways • communication channel • concrete space • consumer culture • consumer experience • consumerscultural commentarycultural relevance • cultural shifts • design features • design interiors • digital activity • digital designdigital worlddwell timeeffective brand spaceexperience designgraphic designinterior design • Lucy Johnston • new purpose of the physical space • personal freedom • physical connection • physical consumer spacephysical environmentphysical manifestationphysical retail spacephysical space • plug and play • popular activities • print design • relevant messages • respond and morph • social context • social shifts • solid space • spacesspatial designsuccessful brand spacetechnology integrationvirtual world

CONTRIBUTOR

Simon Perkins
23 DECEMBER 2008

The interactive nature of video games limits their cultural relevance

"the very nature of interactive games bars them from ever truly gaining mass acceptance, and therefore mass cultural relevance. The strength of video games, what makes them unique, interesting, and affecting, is that they engage in a dialogue with each individual player. They ask you to invest yourself in the experience, to explore and understand the logic of their gameworld, and to activate the experience by doing. Video games require you to be involved, to take responsibility for your actions onscreen. They expect more out of you than film, television, the internet or a book does. You get from video games what you're willing to put in."
(Steve Gaynor)

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CONTRIBUTOR

Simon Perkins
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