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27 APRIL 2013

A Manifesto for the UK Creative Economy

"The UK's creative economy is one of its great national strengths, historically deeply rooted and accounting for around one-tenth of the whole economy. It provides jobs for 2.5 million people - more than in financial services, advanced manufacturing or construction - and in recent years, this creative workforce has grown four times faster than the workforce as a whole.

But behind this success lies much disruption and business uncertainty, associated with digital technologies. Previously profitable business models have been swept away, young companies from outside the UK have dominated new internet markets, and some UK creative businesses have struggled to compete.

UK policymakers too have failed to keep pace with developments in North America and parts of Asia. But it is not too late to refresh tired policies. This manifesto sets out our 10-point plan to bolster one of the UK's fastest growing sectors."

(Hasan Bakhshi, Ian Hargreaves and Juan Mateos-Garcia, April 2013, NESTA)

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TAGS

2013 • advanced manufacturing • Asiabusiness models • business uncertainty • constructioncreative businessescreative economycreative industriescreative services innovation • creative workforce • digital technologiesdisruptive innovationeconomic growthentrepreneurshipfinancial services • Hasan Bakhshi • hi-tech start-up • Ian Hargreaves • innovation in the UKjobs • Juan Mateos-Garcia • knowledge-based economymanifestomentoringmentoring schemeNESTA • new business • new internet markets • North Americaopen innovationpolicy makerspublic services • Rachel Grant • social innovationtechnology innovationUKUK innovationventure capitalworkforce • young companies

CONTRIBUTOR

Simon Perkins
22 NOVEMBER 2012

The creative industries provided twice as many UK jobs as financial services

"This Monday, [Andrew] Marr hosted a special edition of Start the Week on BBC Radio 4 to celebrate the RCA's 175th anniversary with guests including former RCA rector and Arts Council chair Sir Christopher Frayling.

In the show, Frayling pointed out that the creative industries provided twice as many UK jobs as financial services, but that this contribution went unnoticed.

'What I never understand is, there are so many column inches about financial services all the time,' Frayling told Marr. 'Financial services contributes about 1% more than the creative industries, which employ two million people whereas financial services employ one million people. So in terms of contribution to the economy generally, the creative industries actually have it over financial services in almost every way. And how many column inches about it? Very little. So there's this huge impact but people don't seem to be noticing.'

In his article, Marr argues that because the economic value of art schools is difficult to measure, politicians fail to appreciate their importance to the economy.

'And there's where I think the trouble lies,' Marr concludes. 'To invest in art and design means putting public money into areas whose value cannot be captured on a spreadsheet, where concepts like productivity, value-for-money, inputs and outputs – which so reassure the political world – simply collapse. That means faith. It means risk.

'But, without it, hard times surely stretch out rather bleakly. Other countries understand this, including China where more than a thousand art and design colleges are operating and whose students greatly benefit from colleges here too."

(Dezeen, 21 November 2012)

Fig.1 Jim Rokos "22° 36° 48°", fruit bowl [http://rokos.co.uk/].

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175th anniversary2012Andrew Marrart and designart schoolsArts Council (UK)BBC Radio 4Christopher Frayling • creative contribution • creative economycreative industries • difficult to measure • economic valuefinancial servicesimpact on the economy • importance to the economy • inputs and outputs • invest in art and design • jobsPeoples Republic of China • political world • productivitypublic moneyRCA • reassurance • riskRoyal College of ArtStart the WeekUKvalue and benefitvalue for money

CONTRIBUTOR

Simon Perkins
15 OCTOBER 2012

The Korea Institute of Design Promotion

"Korea (South) has recognized design as the future growth engine and has introduced 'Building a Creative Design Nation' as a new government project. The Korea Institute of Design Promotion (KIDP) lies at the center of national design promotion policies. KIDP has been putting its best efforts into promoting Korea as a global leader in the design community and as a result, has created a global design portal site that will compile design information in an integrated and systematic way.

Global DesignDB.com is an integrated online service system set up to manage the latest design information for designers and others involved in the global design industry. It will act as a 'Design Navigator' for anyone interested in design. We look forward to your continuous interests and support."

(The Korea Institute of Design Promotion)

Fig.1 Suzy Sunsook Cho, Package Design [http://suzycho.blogspot.co.uk/2011/04/package-design.html].

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197021st centuryapplied arts • Building a Creative Design Nation • commoditycountry brandscreative design • creative design academy • creative design nation • creative economycreative industriescultural capitaldesign • design academy • design book cafe • design community • design companies • design information • design innovation • design navigator • design policy • design portal • design promotion • design promotion policies • designers • global design industry • government policy • government project • industrial centres • industrial competitiveness • innovative design • KIDP • knowledge economy • Korea Institute of Design Promotion • national identity • North East Asia • Republic of Korea • South Korea • South Korea

CONTRIBUTOR

Simon Perkins
28 SEPTEMBER 2012

Creative Industries KTN: Partnering For Innovation

"Creative Industries KTN will be hosting a half day event around challenge 3 of the funding competition which seeks projects that investigate the potential of Cross-Platform analytical metrics and feedback tools to help content producers better understand the consumption of their products in a converged landscape.

This session will provide an opportunity for potential applicants to learn more about the programme and how to apply to it."

(Creative Industries Knowledge Transfer Network)

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2012aggregator • analytical feedback • analytical metrics • audience research • business of being a resident • content origination tools • content producer • converged landscape • creative contentcreative economyCreative Industries Knowledge Transfer NetworkCreative Industries KTNcross-platform • data ecology • digital content • emergent ecology • feedback tools • funding competition • GPS • GPS technology • hyperlocal • hyperlocal media • hyperlocal media models • knowledge-based economylocalisationlocationLondonmedia audiencemedia consumptionmedia convergence • metrics tools • mobile applications • publication mechanisms • quantitative data • resident • textual content • UK • user behaviours • user interactions • workshop

CONTRIBUTOR

Simon Perkins
26 JULY 2012

设计研究:以设计师的眼睛洞察消费者”公开课 / Design Research in Practice Workshop

"我们会导入设计研究理念,了解设计研究与传统市场研究的不同点,还会介绍设计思维和研究方法在创新中的作用,分享给大家提升团队研究能力与创新能力的设计研究的神秘工具。参与者可以从桥中资深设计研究顾问身上学到第一手的理论,了解他们在实践中是如何思考的,何种方法可以有效产生新的概念

In this workshop our team will introduce the participants to a definition and background of design research and how it differs from market research in its goals and outcomes. We will also demonstrate the power of design thinking and the research methodology for innovation. There will be interactive portions of the workshop where participants will learn firsthand, how to approach problems like design researchers, what is the methodology and frameworks which enables the generation of meaningful and resonating ideas. Techniques and experience sharing from the design researcher’s toolbox."

(CBi China Bridge, Shanghai)

TAGS

2012 • CBi China Bridge • creative economydesign research • design research case studies • design research methodologydesign researcher • design researchers toolbox • design thinkinginnovationinnovation and entrepreneurship • innovation research • innovation seminarsinnovation skillsknowledge-based economymarket research • meaningful ideas • Peoples Republic of China • resonating ideas • Shanghaiworkshop

CONTRIBUTOR

Simon Perkins
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