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Which clippings match 'Design By Committee' keyword pg.1 of 1
19 JANUARY 2011

The Fountainhead: parodying the absurdity of easy empiricism

Peter: "What do you think of this building? I'm taking a poll of the guests..." Dominique: – "A what?" Peter: "– A poll of opinion about it". Dominique: "What for? In order to find out what you think of it yourself?" Peter: "We have to consider public opinion, don't we?"

[After approaching Dominique Francon at the Enright Building opening – Peter Keating makes the assumption that Dominique Francon shares his faith in polling for deciding the worth of design.]

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TAGS

audience reaction • audience response • ballot • customer satisfaction • DCD • design by committeedesigner-centred design • Dominique Francon • easy empiricismend user studies • group opinion • impromptu straw poll • investment in mediocrity • limitations of quantitative methodologiesmediocrityopinionopinion pollsPatricia Neal • perpetuating mediocrity • Peter Keating • pollingpollspower without responsibilitypublic decision-making • public opinion • reinforcing prejudice • seeking approval • simple evaluations • straw poll • straw vote • testing perpetuates mediocritytesting processThe Fountainheaduninformed opinionuninformed perspectivesunqualified opinionusability testinguser testinguser-based evaluationwhat I reckon

CONTRIBUTOR

Simon Perkins
18 JANUARY 2011

Project Initiation: the importance of defining project objectives clearly

"The need for establishing clear project objectives cannot be overstated. An objective or goal lacks clarity if, when shown to five people, it is interpreted in multiple ways. Ideally, if an objective is clear, you can show it to five people who, after reviewing it, hold a single view about its meaning. The best way to make an objective clear is to state it such a way that it can be verified. Building in measures can do this. It is important to provide quantifiable definitions to qualitative terms."

(Merrie Barron and Andrew Barron, Connexions Consortium)

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TAGS

ambiguityambiguousbuilding in measuresbusiness analystbusiness consultantclarityclear communicationclear project objectivesclearly defined meaningConnexions Consortium • creative Interpretation • crystalline • customer • definitive meaning • design by committee • design interpretation • domain expertexplicit objectivesexplicitly definedill-defined problemsinterpretationover-the-wall design processover-the-wall engineering • poorly defined problems • precise languageprogrammerproject definitionproject design • project documentation • project goals • project initiation • project managementproject objectives • qualitative terms • quantifiable definitionssoftware developersoftware engineering • tire swing • tyre swing • unambiguous • well-defined

CONTRIBUTOR

Simon Perkins
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