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Which clippings match 'Real-time Weather Changes' keyword pg.1 of 1
08 DECEMBER 2015

eCLOUD: a dynamic sculpture that visually represents weather data

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TAGS

2010Aaron Koblinairport • centrepiece artwork • changing states • cloud • Dan Goods • dynamic digital installation • dynamic sculpture • eCLOUD (2010) • Nik Hafermaas • permanent sculpture • polycarbonate tiles • public art • real-time data visualisation • real-time visualisation • real-time weather • real-time weather changes • San Jose • San Jose International Airport • site-specific visualisationtile • transparent and opaque • turning numbers into meaningweather

CONTRIBUTOR

Simon Perkins
15 JULY 2014

Mail order fashion company La Redoute explores Adaptive Advertising

"the brand created a series of billboards displaying items that relate to the current temperature. For example, when it gets cold the model on the billboard is covered in warmer attire. When hot, the model loses some layers for more appropriate garments. How do the billboards work? Each display is fitted with rain and temperature sensors that track the changes in weather instantly. These indicators are the brains that drive the product visuals consumers see."

(Rory Kaluza, 19 September 2013, Branding Magazine)

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TAGS

2013ad technology • adaptive advertising • advertising billboardsambient intelligenceBBDOcontext awarenessdigital advertisingdigital billboardsdigital out-of-home • fashion retailer • La Redoute • live weather billboard • mail order • out-of-home (OOH)outdoor advertisingParispervasive advertising • precipitation • programmatic out-of-home advertising • rain sensor • real-time weather changestemperature analysisweather • weather conditions • weather sensor

CONTRIBUTOR

Simon Perkins
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