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26 MAY 2014

Hootsuite: Social Media Management Dashboard

"Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard."

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2008 • analytic reporting • analyticsbrand management • business strategy • campaign momentum • content management dashboard • dashboarddata gathering instrumentsFacebookFoursquareGoogle Plus • Hootsuite Media Inc • Instagram • integration platform • integration softwareLinkedIn • MailChimp • managing brands • marketing processes • measure performancemeasurement of impactmetrics tools • Mixi • MySpaceonline marketingpromotion and disseminationReddit • regulatory compliance • return on investment (ROI) • ROI • Ryan Holmes • social implementation • social media • social media activity • social media analytics • social media analytics reports • social media channels • social media dashboard • social media efforts • social media management • social media management system • social media marketing • social media monitoring tool • social media platform • social media presence • social network integrations • social networks • social reach • software integration • software utility • Storify • TrendSpottr • TumblrTwitter • utility software • VimeoWordPressYouTube

CONTRIBUTOR

Simon Perkins
22 DECEMBER 2013

Global Technology Outlook 2013: Personalised Education

"An industry at the brink of transformation: The education industry is at the brink of an IT–enabled transformation. This transformation is driven by a demand for quality education that outstrips supply especially in the growth markets, misalignment between education and employment needs, and impatience with inefficiencies of education systems. For example, the government of Brazil is already funding students to go abroad because of a shortage of education infrastructure and quality educators. If growth continues to follow the existing trajectory, India will need about 800 more traditional universities than current levels today of about 350 universities.

Today, the most talked about application of technology to address these gaps is the advent of Massive Open Online Courses, or MOOC, which are growing rapidly. Several startups have emerged including Udacity, Khan Academy and Coursera, with millions of students enrolled across hundreåds of countries. Large amounts of new data are being created, which thus far is untapped for its potential.

What is Personalized Education: Education today is mainly delivered on a one size fits all basis. This is a key cause of the poor quality and inefficiencies associated with the industry. Educational institutions can learn from healthcare by drawing the parallels of doctors to educators, patients to learners, medicine/treatment to courses/learning, and payers to education loan providers. From a technology point of view, the use of electronic health data to form patient records, derive evidence, and provide patient–centric personalized healthcare can be extended to education, with the formulation of digital student records helping to inform and provide personalized learning pathways based on the capabilities of the learner and the desired outcomes.

Implications for the industry: The education industry is ripe for innovation, as new business models are instantiated on the emerging new sources of data, in particular the longitudinal learning data (tracking student information over multiple years in multiple schools). Predictive and prescriptive analytics will be applied to improve outcomes and efficiency. Clustering learners into groups, assigning new learners to existing clusters, identifying when a learner is deviating from a particular path are some possible outcomes. Prescriptive analytics would identify personalized learning pathways, track progress, and provide feedback to ultimately improve timely graduations and employability. Combined with industry demand data, supply estimates could be provided and targeted courses created with intakes tweaked to meet estimated demand. What will it take to succeed?: Ultimately there are many stakeholders who will be involved in improving education. This includes academic institutions, state education departments, students, learning management systems (LMS) and MOOC providers, government social service agencies and corporations. In order to achieve their often–shared goals, particularly to improve graduation and employment rates, they'll need to come together to create an open platform for sharing this data and insights from the analytics."

(William LaFontaine, 2013, IBM Research)

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2013 • Alabama State Education • analyticsBrazilCourseradata integration • demand for quality education • Desire2Learn • digital student records • e-learningeducationeducation and employment • education industry • education shortage • electronic health data • healthcareIBM • IBM Global Technology Outlook (GTO) • IBM Research • IndiaKhan Academy • learning management systems • LMSlongitudinal learning dataMassive Open Online CoursesMOOCsone-size-fits-all solution • outcomes and efficiency • patient records • patient-centric • personalised educationpersonalised healthcarepersonalised learning • personalised learning pathways • predictive analytics • prescriptive analytics • Qatar Supreme Education • study abroadUdacity

CONTRIBUTOR

Simon Perkins
18 SEPTEMBER 2013

ECSM 2014 European Conference on Social Media

"The European Conference on Social Media (ECSM 2014) seeks to establish a home for researchers and practitioners with a wide range of approaches to engaging with the impact, use and potential of social media across disciplines. If the defining characteristic of social media is that users create, share and respond to each others information, then the European Conference on Social Media will offer a showcase for state of the art examples.

To achieve this goal, we are inviting researchers to present their findings and new ideas, and practitioners to demonstrate examples from which we can learn. The first European Conference on Social Media – ECSM 2014 will take place in Brighton, UK, a city with a highly developed commercial, artistic and academic engagement with the use and evaluation of social media. This puts Brighton in an excellent position to share experience from European research and practise with Asia, America, Africa and the world."

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2014analyticsbig data • Blooma John • Brightonconference • Darren Mundy • democracydigital economics • ECSM 2014 • Electronic Journal of Knowledge Management • eParticipation • European Conference on Social Media ECSM 2014 • international conference • International Journal of Social Media and Interactive Learning Environments • internet technologies • Irina Purcarea • Luisa Carvalho • mobile working • nudge economics • Open University • organisational knowledge management • participationPersonal Learning EnvironmentPhD researchRMIT University • Sandra Moffett • social informaticssocial media • social network analysis • Sue Nugus • Technology Enhanced Learning • Tobias Bevc • UK • University of Augsburg • University of Economic Studies • University of Hull • University of Ulster

CONTRIBUTOR

Simon Perkins
22 AUGUST 2013

Re-imagining segmentation in Google Analytics

"One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as 'Paid Traffic' and 'Visits with Conversions' or create your own segments with a flexible, easy–to–use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.

We've recently re–imagined segmentation to make it even easier for new Analytics users, yet also more powerful for seasoned analysts and marketers."

(Google Inc)

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2013analysing dataanalysis dataanalyticsanimated explainer video • cohort analysis • cohort segmentation • cohort studies • compare segment performance • customersdata gathering instrumentsdemographics • Google Analytics • Google Inchistorical datamarket segmentationmetricsmetrics toolsreports • segment builder • segmentation • site behaviours • sub-segment • subset • traffic analysistransaction datatrend analysisuser behavioursuser demographicsuser groupsuser segmentationwebsite traffic statistics

CONTRIBUTOR

Simon Perkins
02 DECEMBER 2012

New Myspace: better all-in-one for social music playing and discovery

"Facebook may have won the social networking war, but Myspace is moving to a different battlefield under its new owner Specific Media, which acquired the site from News Corporation in June 2011.

After a period spent rebuilding Myspace from the ground up, the company published a teaser video on Vimeo in September – unveiled via tweet by co–investor Justin Timberlake – showing off a radically different design and an emphasis on music. ...

'The promise of discovery and sharing new, good music was never really fulfilled by other services out there,' says Tim. 'It's an unfulfilled promise that nobody ever really executed on.'

The new Myspace continues to compete with Facebook in some respects: artists create profiles on the site and post updates and content for their fans to watch, listen and share. But actually, its real competition is streaming music services like Spotify and Deezer."

(Stuart Dredge, 16 November 2012, The Guardian)

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2011all in one placeall-in-oneanalytics • artist profiles • beta testing • Chris Vanderhook • comeback • Deezer • discovery and sharing • FacebookJustin Timberlake • licence fees • listening to musicmusic • music artists • music discovery • music industryMySpace • new music • new Myspace • News Corporation • playing music • rebuilding • sharing music • signed artists • social features • social networksocial networking • social networking features • Specific Media LLC • Spotifystartups • streaming music • streaming music service • ticket purchasing • unsigned artists • visual clutter • watch listen and share

CONTRIBUTOR

Simon Perkins
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