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Which clippings match 'Affective Consumption' keyword pg.1 of 1
08 NOVEMBER 2015

Addiction is a social (rather than individual) phenomenon

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2D animation • adaptive state • addictionaffective consumptionalcohol abuse • alcoholism • behavioral addiction • behavioural psychology • Bruce Alexander • chemical dependencycompulsive behaviourdrug addiction • drug dependence • drug taking • drug use • gambling • gambling addiction • human agencyhuman connection • in a nutshell • information design • Johann Hari • kurzgesagt • life crisis • mental health disorders • Moby Digg • Munich • negative consequences • out of control • overdose • parallax scrolling effect • Philipp Dettmer • physical dependency • pornography addiction • punishmentscrolling experiencesociabilitysocial agencysocial behaviour • social connection • social experimentssocial interaction • social isolation • social responsibility • Stephan Rether • substance abusesubstance dependencetraumatroopsunhealthy behaviourVietnam war • war on drugs • YouTube channel

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2014

Tinder: becoming a commodity through consumption practices

"While most people know about online dating sites like Match.com and eHarmony, a new app called Tinder is proving to be popular with younger users. Tinder takes a users Facebook profile and connects them with other users in their area. From there, it takes both people to like each other (or swipe right), to become a match and start talking. ...

'Our research continually shows that in fact, many college aged woman are having sex to get the relationships, whereas guys are having sex to get the sex,' Dr. Liahna Gordon said. In that way, Dr. Gordon argues, Tinder, with what many see as a hookup app, favors the motivations of men. ...

Gordon is concerned about Tinder being another way to commodify humans. 'It's like shopping! I'm going to try this one on, oh don't like that one,' Gordon said. 'It's a continual supply and that there's always more. That provides a lot of excitement in some lives that where people aren't so content with their lives.' At least for now, it seems young people will continue to shop."

(Brian Johnson and Debbie Cobb, 14 February 2014, Action News Now)

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affective consumption • Austin Schumacher • awkward situations • back button • casual sex • Chico State University • commodification of self • commodify humans • commodifying myselfconsumption practicesconsumption spectaclecross-context sharing • dating app • eHarmony • Facebook profile • fear of rejection • fill the void • having sexhookup • hookup app • identity performance • Liahna Gordon • Match.com • meeting peoplemobile apponline dating • online dating sites • online profilesprofile imageromantic relationshipsspectacular societyswipe left • swipe right • swipingTinder (app)window shopping

CONTRIBUTOR

Gaby Rock
22 JULY 2014

Consuming to Achieve Affective Goals

"The term affective consumption refers to the use of a good to achieve an affective goal of either entering a positively valenced affective state, or leaving a negatively valenced one. Affective goals may be achieved using either an instant gratification strategy or a delayed gratification strategy."

(W. Edward Roth)

W. Edward Roth (2001) ,"Consuming to Achieve Affective Goals: a Framework For Analysis With Application", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 217.

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2001affective consumptionaffective goal achievement • affective goals • consumer research • consumingconsumption practicesconsumption spectacle • health and fitness • health and fitness centre • instant gratification • instant gratification strategy • W Edward Roth

CONTRIBUTOR

Simon Perkins
21 MARCH 2014

Haul girls: identity performance through brand consumption and endorsement

"Helina is explaining what a haul girl is to me. 'Basically, you go out shopping for clothes or beauty products,' she says, 'then you make a haul video and show viewers on YouTube what you got. You go through the items of clothing one by one. I guess what people get out of them is not showing off, like, how much money you've got or anything, but lifestyle: you get to see how one person lives, what their taste is.'

If you're minded to sneer at a youth cult that involves making videos about your shopping, then Helina has a pretty intriguing counter–argument. 'It's not just about showing what you've got,' she says. 'It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that.' Besides, she says, it's a genuine community. She thinks a lot of haul girls 'turn the camera on because it's a way to talk to people without having to go outside and face their fears. I know that was the case with me: I turned on my camera because I was at home, signed off work, sick, and really bored. And it helped with my confidence in a way. There's this community where you can talk to like–minded people.'"

(Alexis Petridis, 20 March 2014, The Guardian)

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2014affective consumptionaffective goal achievementamateur cultural productionASOSbeauty products • Boohoo • Boots (shop) • brand awareness • clothes shopping • commodificationcommodity fetishismconstructed identitiesconsumer aestheticsconsumer brandsconsumer cultureconsumer endorsementconsumption spectaclecultural materialismcultural monoculturedigital narcissism • haul girl • haul video • I shop therefore I amidentity performancelifestyle • Missguided (shop) • new media content productiononline communityonline followersperformativitypersonal tastepost-feminist agenda • Primark • product endorsementrecommender culture • retail therapy • shopping for clothes • show and tellspectacular societysubculturetaste formationsThe Guardianunboxingvideo blogger • whats in my bag (video) • whats in my purse (video) • YouTube • Zara (shop)

CONTRIBUTOR

Simon Perkins
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