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Which clippings match 'Contagious Desire' keyword pg.1 of 1
26 APRIL 2014

Virality: Contagion Theory in the Age of Networks

Tony D. Sampson (2012). "Virality. Contagion Theory in the Age of Networks. University of Minnesota Press.



2013 • age of networks • Alexander Galloway • antivirus industry • Antonio Negri • assemblage theory • biological knowledge of contagion • biological meme • biological metaphor • Bruno Latour • category clutter • clash of cultures • communication theory • concerns over too much connectivity • contagion • contagion theory • contagious affects • contagious assemblagescontagious desire • contagious events • contagious phenomena • contagiousness of phantomscritical position • crowd behaviour • cultural studiesdiversity • document classification • Emile Durkheimempathy • Eugene Thacker • Gabriel TardeGilles Deleuze • global cultures • global financial crisis • hybrid states of constant flows • hybridity • imposing identities • imposing oppositions • imposing resemblancesinformation exchangeinformation flowinformation theoryintangibility • limiting analysis • mass culture • mass empathy • media archeology • media studies • media theorist • medical metaphor • Michael Hardt • microbe • microbial contagion • microsociology • mindless acceptance • mindless imitation • modernism • molecular • molecular epidemiology studiesmolecule • nature of being • network analysis • network culture • network cultures • network science • network society • network theory • networked informationnetworks • neurological metaphor • neurosciencenodes and connections • non-imitation • non-linear ontology • online social spaces • ontological worldview • over categorisation • overcategorise • physical social spaces • purity • regressive listener • reliance on representational thinkingrepresentational thinkingrepresentational thinking expressed in analogiesrepresentational thinking expressed in metaphors • resist contamination • resuscitating • revolutionary contagion • social and cultural domains • social behaviour of networking • social bodies • social media • social relationalities • socialisation • sociological event • sociological studies • sociology • sociology of networks • solidarity within crowds • somnambulist • spontaneous revolution • stoic behaviour • subject indexing • terrorismTheodor Adorno • Tony Sampson • viralviral love • viral networks • virality


Simon Perkins
04 JULY 2010

Best Buy trying to fire employee over iPhone4 vs HTC Evo videos

"By now it seems like just about everyone has seen the iPhone 4 vs. HTC EVO video (and the rebuttal video). The video portrays an electronics store employee trying to convince a person looking for an iPhone 4 to buy an HTC EVO 4G instead. It's hilarious – like all good humor, so funny because it's at least partially true. But you know who didn't find it funny? Best Buy. How do I know that? Because they're trying to fire the kid who made it.

The video in question was made by Brian Maupin, a 25–year–old based in Kansas City, Missouri. For the past three and a half years he's been working at Best Buy selling mobile phones. He's probably not going to be doing that anymore as Best Buy has suspended him indefinitely and is currently taking the steps to terminate him, Maupin tells us. The reason? The video.

The video became so popular (it currently has nearly 1.3 million views on YouTube) that someone at Best Buy corporate saw it. They then put two–and–two together that it was an employee at one of their stores that made it, and the hammer came down. 'They felt it disparaged a brand they carried (iPhone/Apple) as well as the store itself and were fearful of stockholders & customers being turned off to Best Buy Mobile,' Maupin says."

(MG Siegler, TechCrunch, 1 July 2010)

Fig.1 Tiny Watch Productions, 2010. 'iPhone4 vs HTC Evo'.
Fig.2 Tiny Watch Productions, 2010. 'HTC EVO vs iPhone4'.



2010amateurismanimationauthorship • Best Buy • Brian Maupin • contagious desirecriticismdigital culture • electronics store • employee • EVO 4GGoogle AndroidHTC Corporation • HTC EVO vs iPhone4 • humouriPhone • iPhone4 vs HTC Evo • Kansas City • mobile phonepopularitytelephoneTiny Watch Productionsuser-generated contentviralwebvideoYouTube


Simon Perkins

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