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Which clippings match 'Local Business' keyword pg.1 of 1
23 OCTOBER 2012

Small business marketing: tweeting globally, accessed locally

"SAN FRANCISCO – Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he 'hadn't really understood the purpose of Twitter,' the beauty of digital word–of–mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle.

'I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,' he said. He has quit his day job as a carpenter to keep up with the demand.

Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers' questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them."

(Claire Cain Miller, 22 July 2009, New York Times)

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TAGS

ad budget • advertising and marketing • advertising strategy • being discovered • big companies • cart • Coca-Cola • Comcast • creme brulee cart • current location • Curtis Kimball • customers • Dell • desserts • digital word-of-mouth marketing • e-commerce business • fresh • itinerant cart • little-bitty store • little-bitty town • local businesslocal businesseslocalisationMcDonaldsmicroblogging • mom-and-pop shops • multiplatform marketers • New York Times • promote products • San Franciscoshopping behavioursmall businesssmall businesses • small-business owners • social mediaStarbucks • supersmall businesses • sushi restaurant • tactical engagementTweetDeckTwitter • Twitter followers • Twitter localisation • Umi (restaurant) • word of mouth • word-of-mouth • word-of-mouth promotion

CONTRIBUTOR

Simon Perkins
14 NOVEMBER 2010

The Innovation Portal: supporting Scottish industry

"The purpose of the Innovation Portal is to promote and foster productive knowledge transfer between the Universities of Dundee and Abertay, the SCRI (Scottish Crop Research Institute) and Scottish industry. Its aim is to improve the competitiveness of local businesses by bringing together innovative companies with scientists, technologists and engineering experts keen to apply their expertise to the needs of industry."

(The Innovation Portal)

[1] Universities Scotland, 'Innovating our way out of recession'

TAGS

competitive advantagecompetitivenesseconomic recessioneconomyengineering • engineering experts • enterpriseexpertise • industry expertise • information resourceinnovation • Innovation Portal • innovative expertise • knowledge transferknowledge-based economylocal businessscientistsScotland • Scottish Crop Research Institute • Scottish industry • SCRI • SMEtechnologistsUniversities Scotland • University of Abertay • University of Dundee

CONTRIBUTOR

Simon Perkins
08 DECEMBER 2008

Zero Fees Scheme: a local solution to tuition fees

"Zero fees were here to stay until 2011 and would not be jeopardised by the incoming [New Zealand conservative] National government, Southern Institute of Technology chief executive Penny Simmonds said.
...
Having Invercargill MP Eric Roy as part of the incoming government would also give the zero fees scheme additional support in the political arena, she said.

Mr Roy said the scheme had a greater chance of continuity now than it ever had."
(Michael Forbes, The Southland Times, 19 November 2008)

[The 'Zero Fees Scheme' allows students to study in the New Zealand/Aotearoa city of Invercargill without fees. The initiative operates as a partnership between local government and local businesses. It was set up in 2001 to draw students South – away from the more populated Northern centres.]

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TAGS

2001Aotearoa New Zealandcommunityeducationfundinginitiativeinnovation • Invercargill • local business • local government • participationSouth IslandSouthern Institute of Technology • Zero Fees Scheme

CONTRIBUTOR

Simon Perkins
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