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23 JANUARY 2013

The Roses Student Awards: UK UG graphic design competition

"The Roses Student Awards is a platform for students to get agencies attention! The awards recognise fresh and original work representative of the next design generation. Roses Student provides the opportunity to get undergraduate work infront a first class judging panel. Is there a diamond among the rough? 10 agencies, 10 judges, 10 chances. Who will make the cut!? ...

The Roses Student Awards deadline 15th Feb 2013. The work will be judged 14th March with the winners being revealed on the night in a networking party at Islington Mill, Salford."

(Roses Student Awards)

Fig.1 2012 winner Abigail Burch (Nottingham Trent University) Brief 1. "Alternative Therapy: Tayburn".

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TAGS

ad campaign • brand it • brand refreshcorporate identitycreativitydesign agenciesdesign awardsdesign briefdesign competition • design pitch • diamond among the rough • digital campaign • direct mail • graphic designindustry placementIslington Mill • judging panel • juried design competition • live project • logo designmarketingnext design generationpackaging design • point of sale • postersre-brand • Roses Student Awards • Salford • social media marketing campaign • student design competition • student workstudents • tag-line • the messagetv advertUKundergraduate students • undergraduate work • website design

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2011

Blue is still the most predictable colour on the web

"When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.

Turns out the blue–berry doesn't fall far from the bush. The web landscape is dominated by a large number of blue brands... but Red occupies a large amount of space as well. What's driving this? You might want to say that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web powerhouses, started as small web startups... and while large corporate giants with branding departments spend quite a lot on market research, user testing, branding, etc. Lots of the sites listed above got started with brands created by the founders themselves with little to no research into the impact their color choice would have. I once asked Mark Zuckerberg, the founder of Facebook why he chose blue for his site design... "I'm color blind, it's the only color I can see." ...and now 500 Million people around the world stare at a mostly blue website for hours each week.

While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Once a rocketship of a web startup takes flight, there are a number of Jr. internet astronauts hoping to emulate their success... and are inspired by their brands. And so Blue and Red will probably continue to dominate, but we can have hope for the GoWalla's, DailyBooth's and other more adventurous brands out there."

(COLOURlovers, 15 September 2010)

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TAGS

battle for bluebluebrand awarenessbrand colourbrand identitybrand recognitionbranding • branding research • colour • colour associations • colour choice • colours of the social web • colours that make you spend money • corporate colours • corporate identity • default colour • design decisions • dominant colour • market research • market tests • popular colour • profile design • Twitter • Twitter theme tool • visual identity • web landscape

CONTRIBUTOR

Simon Perkins
29 JUNE 2011

Green USP? Greenwashing and design in the age of ethical consumption

"In the contemporary era of heightened green awareness and 'ethical consumption', major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.

As companies have started using green concepts or claims in their advertising, branding and marketing a trend has emerged called 'greenwashing'. 'Greenwashing' refers to marketing is that is misleading, untruthful or creates false impressions (see Fred Pearce's column in the Guardian)."

(Lynne Ciochetto, 24 March 2010)

Fig.1 2010 Toyota Prius "Harmony" TV Commercial

Fig.2 Nick Turner, "BP Exec", from Art Not Oil satirising BP's revamped green corporate identity.

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advertising • Art Not Oil • BP • BP Exec • brandingcommodity • company profiles • consumptioncorporate identity • design in the age of ethical consumption • design journaldesign responsibilityemotive manipulation • environmental messages • ethical consumptionethicsEye (magazine) • Fred Pearce • graphic design • green awareness • green claims • green concepts • green corporate identity • greener brands • greenwashing • impression managementLynne CiochettomarketingmisleadingtrendsUSP

CONTRIBUTOR

Simon Perkins
13 APRIL 2011

The Design Research Unit: 1942 -72 [UK touring exhibition]

Friday 15 April – Friday 13 May 2011, Bonington Gallery, Bonington building, NTU City site, Nottingham, UK. This is a Cubitt Gallery touring exhibition.

"Formed in London in 1942, The Design Research Unit were responsible for some of the most important design produced in post–war Britain. They pioneered a model for multidisciplinary practice, being the first consultancy in the country to bring together expertise in architecture, graphics and industrial design. By the 1970s it was one of the largest and most established design offices in Europe.

This exhibition is the first of its kind, mapping the history of the group and the currency of their designs. It spans more than four decades of their work, focusing on some of their most significant projects and charting their ambition to bring elegant and functional design to all sections of society. It covers three phases of activity; the group's early origins and founder members, initial work in exhibition design and the Unit's role in devising some of the first and most comprehensive corporate design schemes commissioned for British industry.

The Design Research Unit: 1942 –72 will be open to the general public on 15 April 2011. Admission is free."

(Nottingham Trent University, UK)

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TAGS

19421970s2011architectureauthorshipBonington GalleryBritish designBritish industryBritish Rail • commercial design • consultancy • corporate design • corporate identitycreative practice • Cubitt Gallery • design formalismdesign historydesign researchDesign Research UnitDRUexhibitionexhibition designgraphicshistoryindustrial designinterdisciplinaryNottinghamNTUpioneeringpostwarrail • touring exhibition • UKvisual communication

CONTRIBUTOR

Simon Perkins
12 MAY 2010

Logorama

"H5 est l'auteur de nombreux clips (Alex Gopher, Massive Attack, Röyksopp...), et a été régulièrement exposé (Nuit Blanche 2007, Beaubourg, MoMA...).
Avec Logorama, H5 (François Alaux, Hervé de Crécy et Ludovic Houplain) signe son 1er court métrage (17 mn)."
(H5)

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TAGS

2009advertising billboardsanimationbrandcar chasechase scenecorporate identitydesign formalismFrance • Francois Alaux • H5 • Herve de Crecy • Logorama • Los Angeles • Ludovic Houplain • motion designnarrativepervasive advertisingpopular cultureRoyksoppshort filmvector graphicvisual communicationvisual designvisual languagevisual literacy

CONTRIBUTOR

Simon Perkins
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