Not Signed-In
Which clippings match 'Commercialism' keyword pg.2 of 4
01 MARCH 2010

Obliquity: Why our goals are best achieved indirectly

"Strange as it may seem, overcoming geographic obstacles, winning decisive battles or meeting global business targets are the type of goals often best achieved when pursued indirectly. This is the idea of Obliquity. Oblique approaches are most effective in difficult terrain, or where outcomes depend on interactions with other people.

If you want to go in one direction, the best route may involve going in the other. Paradoxical as it sounds, goals are more likely to be achieved when pursued indirectly. So the most profitable companies are not the most profit–oriented, and the happiest people are not those who make happiness their main aim. The name of this idea? Obliquity"

(John Kay)


David Rogerson
01 JULY 2009

No Logo = No Cash

"The Fitzwilliam Museum has refused to display the logo of the Art Fund next to an artwork which they were seeking a £80,000 grant towards. The Director of the Museum, Dr Timothy Potts explained his stand on the issue. 'The Fitzwilliam Museum is being pressurised by the Art Fund on a highly controversial issue with which it strongly disagrees... Logos are the currency of marketing and commerce and this introduces a promotional element into the galleries that we regard as an unnecessary and unacceptable distraction – no matter how worthy the object of promotion... Needless to say the Fitzwilliam does, like all museums, provide a credit line for each object, in which the Art Fund would have been listed along with any other supporters of the acquisition.'"
(Museum Marketing)



David Rogerson
21 JUNE 2009

Top 40 faces new digital shake-up

"There was currently no sign of a slow–down in single sales, Mr Talbot said. Some 115 million singles were sold last year – compared with a low point of 30 million in 2003. This year's total is expected to be 160 million."

(Ian Youngs, 21 June 2009, BBC News)


2003 – 30,888,000 singles sold
2004 – 32,266,000
2005 – 47,882,000
2006 – 66,925,000
2007 – 86,562,000
2008 – 115,139,000

(Source: Official Charts Company)

[It's interesting that all the noise from major record companies about the death of the music industry seems at odds with the figures. I think their problem isn't piracy but loss of market share/market dominance]


David Rogerson
21 JUNE 2009

CC Talks With: Illegal Art

"A museum exhibit called 'Illegal Art' might sound like a history of naughty pictures. Turns out that the exhibit (through July 25 at SF MOMA Artist's Gallery) is more innocuous than most primetime TV: A Mickey Mouse gasmask. Pez candy dispensers honoring fallen hip–hop stars. A litigious Little Mermaid. Not kids' stuff, exactly–but illegal?

Copyright holders have threatened and sued many of the show's artists for sampling, remixing, and recontextualizing other people's artistic creations without permission. Featuring audio and visual exhibits, a full length CD, and several films, the show highlights how copyright, typically considered an engine of creativity, can stifle art and free speech.

'Copyright is often so esoteric and theoretical,' said Carrie McLaren, the exhibit's curator. 'We wanted to make copyright's problems as real to the average person as they are to our featured artists.'"
(Creative Commons)


attributioncommercialismcommonscopyrightcreative capitalCreative Commonsfree culturefunding • lessig • market failuremarkets • no derivatives • non-commercialopen sourceownershippatronpiracy • share-alike • social gainsponsorshipvalue of art


David Rogerson
28 FEBRUARY 2009

Getting Real

"Getting Real is the business, design, programming, and marketing philosophies of 37signals – a developer of web–based software used by over 1 million people and businesses in 70 countries.

Why is the book relevant?
37signals used the unconventional Getting Real process to launch five successful web–based applications (Basecamp, Campfire, Backpack, Writeboard, Ta–da List), and Ruby on Rails, an open–source web application framework, in just two years with no funding, no debt, and only 7 people.

What's in it for me?
Anyone working on a web app – including entrepreneurs, designers, programmers, executives, or marketers – will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book."

(37 Signals)

[Free online version of the book. Can be used in various contexts – including academic and arts related projects]


David Rogerson

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