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27 APRIL 2013

A Manifesto for the UK Creative Economy

"The UK's creative economy is one of its great national strengths, historically deeply rooted and accounting for around one–tenth of the whole economy. It provides jobs for 2.5 million people – more than in financial services, advanced manufacturing or construction – and in recent years, this creative workforce has grown four times faster than the workforce as a whole.

But behind this success lies much disruption and business uncertainty, associated with digital technologies. Previously profitable business models have been swept away, young companies from outside the UK have dominated new internet markets, and some UK creative businesses have struggled to compete.

UK policymakers too have failed to keep pace with developments in North America and parts of Asia. But it is not too late to refresh tired policies. This manifesto sets out our 10–point plan to bolster one of the UK's fastest growing sectors."

(Hasan Bakhshi, Ian Hargreaves and Juan Mateos–Garcia, April 2013, NESTA)

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TAGS

2013 • advanced manufacturing • Asiabusiness models • business uncertainty • constructioncreative businessescreative economycreative industriescreative services innovation • creative workforce • digital technologiesdisruptive innovationeconomic growthentrepreneurshipfinancial services • Hasan Bakhshi • hi-tech start-up • Ian Hargreaves • innovation in the UKjobs • Juan Mateos-Garcia • knowledge-based economymanifestomentoringmentoring schemeNESTA • new business • new internet markets • North Americaopen innovationpolicy makerspublic services • Rachel Grant • social innovationtechnology innovationUKUK innovationventure capitalworkforce • young companies

CONTRIBUTOR

Simon Perkins
23 MARCH 2012

Autumn 2012: Design and Social Innovation

"There is a growing interest in the role that design can play in catalysing, harnessing, spreading and scaling social innovation around the world. This is expressed in two key ways:

> by a growing number of professional designers and design disciplines applying their skills to addressing social issues; and

> by the adoption of design tools, techniques and methods by a growing number of other disciplines focused on developing social innovation.

Perhaps the most recognisable facet of this interest has been the rise of 'design thinking' not only in business, but increasingly in public service and policy fields. Fuelled by design agencies such as IDEO in the US, non–profit bodies such as the Design Council in the UK, and education institutions such as Stanford's 'd.school', design thinking has begun to be recognised as a key ingredient underpinning innovation (whether that be social innovation or not). Indeed, according to Sir George Cox, past chairman of the Design Council, design is what bridges creativity (the generation of new ideas) and innovation (the successful implementation of new ideas). In other words, design could be described as:

'the human power to conceive, plan, and realize products that serve human beings in the accomplishment of any individual or collective purpose' (Richard Buchanan, 2001)."

(Ingrid Burkett, Knowledge Connect)

Fig.1 AT.AW [http://www.at–aw.com]

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2012action learning • catalysing social innovation • change observercitizenshipcivil societyclients • collective purpose • community services • conceive ideas • constituents • consumersCourtney Drake • critical insight • critical literature • critical thinking • cross-sector • d.school • deign approaches • design agenciesdesign approaches • design bridges creativity and innovation • Design Council (UK)design disciplinesdesign fielddesign innovationdesign methodsDesign Observer (magazine)design techniquesdesign thinkingdesign toolsdesignersdifferent perspectives • diversity of disciplines • education institutions • George Cox • harnessing social innovation • idea generationIDEO • individual purpose • Jacqueline Wechsler • Joanne Hutchinson • logframe • logframe analysis • long-term change • NESTAnew ideas • Open Book of Social Innovation • plan ideas • political reactionism • previous learning • professional designersprototypingpublic policy • public service • public services • real change • realise products • Richard Buchanan • scaling social innovation • School of Management • School of Visual Arts in New York • service implementation • serving human beings • significant change • social design • social ills • social innovation • Social Innovation Branch in DEEWR • social interventionsocial issuessocial policysocial sciencesocial sector • spreading social innovation • Stanford Universitystrategic planning • strategy and planning • successful implementation • the role that design • underpinning innovation • User-Centred Design (UCD)users • Vera Sacchetti • William DrenttelYale University • Young Foundation

CONTRIBUTOR

Simon Perkins
02 MARCH 2011

Next Gen. Transforming the UK into the world's leading talent hub for the video games and visual effects industries

"This landmark report sets out how the UK can be transformed into the world's leading talent hub for video games and visual effects.

At over £2 billion in global sales, the UK's video games sector is bigger than either its film or music industries, and visual effects, the fastest growing component of the UK's film industry, grew at an explosive 16.8 per cent between 2006 and 2008. High–tech, knowledge–intensive sectors and, in the case of video games, major generators of intellectual property, these industries have all the attributes the UK needs to succeed in the 21st century.

Yet, the sad truth is that we are already starting to lose our cutting edge: in just two years, it seems the UK's video games industry has dipped from third to sixth place in the global development rankings.

Meanwhile, the visual effects industry, though still enjoying very rapid growth, is having to source talent from overseas because of skills shortages at home. That is mainly a failing of our education system – from schools to universities – and it needs to be tackled urgently if we are to remain globally competitive."

(NESTA, UK)

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CONTRIBUTOR

Simon Perkins
01 DECEMBER 2008

E.M. Forster's The Machine Stops

"The story describes a world in which almost all humans have lost the ability to live on the surface of the Earth, and most of the human population lives below ground. Each individual lives in isolation in a standard 'cell', with all bodily and spiritual needs met by the omnipotent, global Machine. Travel is permitted but unpopular and rarely necessary. The entire population communicates through a kind of instant messaging/video conferencing machine called the speaking apparatus, with which they conduct their only activity, the sharing of ideas and knowledge with each other.
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Clearly, even in 1909 Forster was deeply concerned that Man was in danger of becoming unable to live without the technology that he created, and of forgetting that it was he who created it.

The story predicted several technological and social innovations, such as the 'cinemataphote' (television) and videoconferencing. Forster also sought to establish the value of direct experience, which is threatened by excessive involvement in virtual communities. This shows remarkable foresight, and the book describes many nuances of "online life" over 70 years before the Internet was even invented."
(Jacques de Beaufort)

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CONTRIBUTOR

Simon Perkins
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