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Which clippings match 'Children' keyword pg.1 of 7
13 FEBRUARY 2017

Window to the World: a speculative augmented reality experience

"In a concept project, Toyota Motor Europe and the Copenhagen Institute of Interaction Design envision car windows as touchscreens that allow passengers to interact with the passing scenery.

Dubbed the 'Window to the World,' the glass would be used like an Etch-a-Sketch toy, where riders can trace objects they see outside to create a drawing. They would also be able to see a zoomed view of distant objects or gauge their distance from the vehicle."

(Los Angeles Times, 23 July 2011)

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2011augmented reality experience • augmented reality technology • award winnerscar • car window • children • condensation • Copenhagen Institute of Interaction DesignCore77doodle • draw pictures • drawing with your finger • Etch-a-Sketch • fingersglass • interactive canvas • Kansei Design Division • kids • long journeys • new theoretical technology • passengers • shapesspeculative designToyota • Toyota Motor Europe

CONTRIBUTOR

Simon Perkins
20 JANUARY 2015

Barclays Bank Code Playground

"We've built an online playground where kids can start to discover coding. It's a safe place where young explorers can try their hand at fun activities that are based on simple coding principles. Whet their appetite today."

(Barclays Bank)

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201421st century literaciesadvertising campaignbankBarclays Bank • Barclays Code Playground • basics of coding • childrencoding • coding principles • coding session • computer programming educationdesign and technology • Digital Eagles • digital skillsdigital skills for the future • discover coding • engineering and design • fun challenges • learn to codenational curriculum • online playground • scriptingtechnology educationtechnology instruction • young explorers

CONTRIBUTOR

Simon Perkins
31 OCTOBER 2013

Thai Health Promotion Foundation: Smoking Kid campaign

"The Thai Health Promotion Foundation (THPF) used child actors to get adult smokers to think seriously about taking their own advice on the effects of smoking. In the Thai cultural context, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children's action, they overlook that misbehavior. Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a 'quit smoking' brochure. The campaign won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards."

(Duncan Macleod, 4 June 2013, The Inspiration Room)

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2012 • Adfest Awards • advertising campaignaltruismappealbrochureCannes Film Festivalchanging our relation • child actor • childrencigarettes • Clio Awards • co-suffering • cognitive dissonancecompassion • concern for others • desire to help • distanced viewpoint • duty of care • emotive manipulationempathetic consciousnessharmhealthheld in abeyanceInspiration Room • kid • pathospersuasively suggestivepsychical distancepublic health campaign • quit smoking • self-harm • smoking area • smoking cigarettes • Smoking Kid (campaign) • Thai Health Promotion Foundation • Thailand • The One Club • THPF

CONTRIBUTOR

Simon Perkins
24 JUNE 2013

Przygody Bolka i Lolka Tajemnica Toli (Polish cartoon series)

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19632D animation • adventures • Alfred Ledwig • animated cartoonsanimated series • Bennie and Lennie • Bolek (character) • Bolek and Lolek • brotherscartoon characterschildrenchildrens television • Jym and Jam • Leszek Lorek • Lolek (character) • Lolek and Bolek • outdoorPeoples Republic of PolandPoland • Polish • Polish TV • Polska Rzeczpospolita Ludowa • PRL (Poland) • Tola (character) • TV series • Wladyslaw Nehrebecki • young boys • young girl

CONTRIBUTOR

Valeria Marti
07 MAY 2013

ANAR Foundation: targeting children through lenticular imagery

"ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children."

Fig.1 campaign created by Grey Spain (Grey EMEA, http://grey.com/emea/).

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abuse • aggressor • ANAR Foundation • average height • awareness message • child abusechild protectionchildrendifferent angles • different height • displaydisplay advertising • Grey EMEA • GREY Group • height • lenticular image • lenticular imagerylenticular printing • only for children • optical effect • outdoor lenticular • perspective view • printed images • revelation • risk situation • secretsecret messageSpainstreet signteenagervictimviewing angleviewing perspectivevulnerable groups

CONTRIBUTOR

Simon Perkins
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