"Information Design is an area concerned with understanding reader and user responses to written and visually presented information. The kinds of problems addressed include legal documents, business forms, diagrams, transportation maps, charts, tables, instructional materials, wayfinding systems and computerized information systems. The ability to understand and simplify complex relationships is highly important. Although these facts and relationships are from disciplines other than graphic design, it is essential that this material is visually communicated in clearly organized, thoughtful, appropriate and visually interesting manner."
(Deborah Beardslee, RIT Graphic Design Archive)
"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo-style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."
(Michael Bovard & Jeffrey Murray, 2005)
RIT Digital Media Library: Item 1850/5333
"The superb interactivity of Justin Schrader's online portfolio accompanied by simplistic design offers a website which many designers would appreciate. Fortunately, he also represents the Rochester Institute of Technology very well, even being showcased on FWA (Favorite Website Awards), as a site of the day. Spend some time clicking around Entrance4 as well as the Entrance4 blog. You'll notice some refreshing interactivity between viewer and website that will capture your attention for some time."