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Which clippings match 'Rochester Institute Of Technology' keyword pg.1 of 1
28 JULY 2013

Will Burtin: pioneer information designer

"Will Burtin, was one of the foremost information designers of the 20th century. Will Burtin was born in Germany and trained as a typographer and designer at the Werkschule Cologne, Germany, where he also later taught. Shortly after emigrating to the United States in 1938, he was commissioned to create exhibition units for the Federal Pavilion at the 1939 New York World's Fair. From 1943 to 1945, Burtin worked for the U.S. Army Air Corps. In 1945, Burtin became art director for Fortune magazine. Later, in 1949, Burtin established his own design firm in New York with clients including Union Carbide, Eastman Kodak, the Smithsonian Institution, and Upjohn Pharmaceuticals. In 1971, Burtin received a Gold Medal from the American Institute of Graphic Arts."

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TAGS

20th centuryAmerican Institute of Graphic ArtsColognecommunication design • communication designer • design firm • Eastman Kodak • Federal Pavilion at the • Fortune magazinegraphic designgraphic designerinfluential designerinformation designinformation designerinformation graphics • Kolner Werkschulen • layered • New York Worlds Fair 1939 • Print (magazine) • RIT Graphic Design ArchiveRochester Institute of Technology • Scope (magazine) • Smithsonian Institutetypographer • Union Carbide • Upjohn Pharmaceuticals • US Army Air Corps • visual communicationWill Burtin

CONTRIBUTOR

Simon Perkins
19 FEBRUARY 2010

Information Design: understanding reader and user responses to written and visually presented information

"Information Design is an area concerned with understanding reader and user responses to written and visually presented information. The kinds of problems addressed include legal documents, business forms, diagrams, transportation maps, charts, tables, instructional materials, wayfinding systems and computerized information systems. The ability to understand and simplify complex relationships is highly important. Although these facts and relationships are from disciplines other than graphic design, it is essential that this material is visually communicated in clearly organized, thoughtful, appropriate and visually interesting manner."

(Deborah Beardslee, RIT Graphic Design Archive)

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CONTRIBUTOR

Tom Edson
20 NOVEMBER 2009

Product placement: personal video recorders degrading impact of conventional advertising

"Advertising has undergone many changes over the last century, moving from printed messages extolling the virtues of a product, to radio broadcasts that took the consumer's point of view into account, and on toward mass media appeals based on the television's ability to deliver a multidimensional message in a mere 30 seconds. The advent of the 'TiVo–style' personal video recorder (PVR) has degraded the impact of conventional advertising, as these PVR's allow viewers to 'zap' commercials. This has made advertisers look for other methods of putting their message before the eyes of the consumers of video media."

(Michael Bovard & Jeffrey Murray, 2005)

RIT Digital Media Library: Item 1850/5333

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2005advertisingbrand awarenessbrand recognitionbrandingCoca-Cola • Coke • commercialcommercialsconsumer behaviourconsumerism • embedded marketing • enterprisefilminnovation • marketing communications • mass media • multidimensional message • old media • personal video recorder • persuasionprintproductproduct endorsementproduct placementpromotion • PVR • radioremote control • RIT Digital Media Library • Rochester Institute of TechnologyshoppingsponsorshiptelevisionTIVOvideo mediazapper

CONTRIBUTOR

Simon Perkins
27 NOVEMBER 2008

Justin Schrader’s online portfolio

"The superb interactivity of Justin Schrader's online portfolio accompanied by simplistic design offers a website which many designers would appreciate. Fortunately, he also represents the Rochester Institute of Technology very well, even being showcased on FWA (Favorite Website Awards), as a site of the day. Spend some time clicking around Entrance4 as well as the Entrance4 blog. You'll notice some refreshing interactivity between viewer and website that will capture your attention for some time."
(mopostal.com)

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Adobe Flashdesign portfolio • Entrance4 • Favorite Website Awards • interactive • Justin Schrader • portfolioRochester Institute of Technologyweb site

CONTRIBUTOR

Simon Perkins
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