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Which clippings match 'Guidelines' keyword pg.1 of 2
01 MARCH 2014

Brand Book vs Brand Guidelines vs Brand Bible

"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used."

(Tisha Oehmen)

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TAGS

bible (guide)brand behavioursbrand biblebrand book • brand elements • brand guidelines • brand history • brand identitybrand manager • brand philosophy • brand position • brand space • brand usage guidelines • branding • co-branding guidelines • colour choicecommunication design systems • corporate identity systems • design guidelines • Deutsche Bankdocument • guide document • guidelines • guiding document • identity guidelines • identity guidelines book • inconsistency • internal staff • marketing department • marketing partners • marketing team • overview document • parent brand • physical manifestationposition-statementpositioning statements • source document • standard elements • standardisation • sub-brand • technical document • typography guidelines • understand the brand • visual identity systems

CONTRIBUTOR

Simon Perkins
01 APRIL 2012

Revised AHRC Research Funding Guide for Practice-Led Research

"If you are applying for funding to support a practice–led research project, please read the following advice for framing your proposal.

For your research to be considered as practice–led, your own practice must be an integral part of the proposed programme of research, and the creative and/or performative aspects of the research must be made explicit. Interdisciplinary proposals are welcomed, including those which fall within subjects traditionally defined as humanities as long as the main focus of the research is practice–led.

The research carried out should bring about enhancements in knowledge and understanding in the discipline, or in related disciplinary areas. This requirement excludes research to provide content. For example, if a film–maker wanted to make a film about refugees, the research questions should be about the process of making the film, not about the experience of the refugees. Work that results purely from the creative or professional development of an artist, however distinguished, is unlikely to fulfil the requirements of research."

(AHRC, p.72)

2). Arts and Humanities Research Council (January 2012). "Research Funding Guide" Version 1.7

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TAGS

2012AHRCarts and humanitiesArts and Humanities Research Councilcontribution to knowledgecreative practice researchdesign research projectguidelinesHEI • Independent Research Organisation • interdisciplinary • interdisciplinary proposals • knowledge and understandingpractice-based research • programme of research • requirements of research • researchresearch fundingResearch Funding Guideresearch processresearch projectresearch questionsresearch requirementsUK

CONTRIBUTOR

Simon Perkins
20 MARCH 2011

General Practice Notebook: an online medical encyclopaedia

"GPnotebook is a concise synopsis of the entire field of clinical medicine focussed on the needs of the General Practitioner.

The database is continually being updated by a team of authors. We take a pragmatic approach to authoring: we look out for topical issues, keep track of the journals and update material in response to user feedback.

We use a range of knowledge sources, including clinical experience, knowledge taken from literature reviews, original research articles and guidelines published by national and international bodies. In many cases references are made to sources of information; we are committed to making GPnotebook fully referenced in the near future. As a team we review each other's work but we also rely in the feedback from experts in primary care and the various clinical specialities to keep us on the right track.

Our editorial decisions are based on merit and are not influenced by any funding bodies.

We make every effort to ensure that the contents of the site are correct however we cannot be held responsible for any errors or ommissions."

(Oxbridge Solutions Ltd., UK)

TAGS

body • clinical • clinical medicinedatabasediagnosisdiseasedoctorencyclopaediaexpert knowledge • general practitioner • GP • GP Notebook • guidelineshealthhuman patientsillnessinformationinjuryknowledge baseknowledge repositorymedicalmedical practice • medical reference • medical researchnotebook • online encyclopaedia • operationpainpractitioner • prevention • primary care • prognosis • public healthreferencerepositoryresearch findingssearchsearch enginesexual healthsufferingtherapytreatmentUK

CONTRIBUTOR

Simon Perkins
03 DECEMBER 2010

LeNS: The Learning Network on Sustainability

"Asian–European multi–polar network for curricula development on Design for Sustainability focused on product–service system innovation.

LeNs is a 3 years project (15/12/2007 – 15/12/2010) funded by the Asia Link Programme, EuropAid, European Commission, involving 7 design schools in Europe and Asia.

LeNS aims at contributing to human resources and curriculum development, in a reciprocal understanding of cultures, by promoting a new generation of designers (and design educators) capable to effectively contribute to a transition towards a sustainable society.

LeNS ambitions to promote a new shared disciplinary ground on Design for Sustainability trough a series of exchange activities among the partner institutions. LeNS consortium will jointly produce an open e–learning package (a modular and adaptable package for curriculum development with teaching materials and tools for design educators and guidelines for courses design and implementation In diverse contexts). It will also promote a series of diffusion activities targeting the design community worldwide."

(The Learning Network on Sustainability)

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TAGS

20072010Asia • Asia Link Programme • Asian-European • course designcultures • curricula development • curriculumcurriculum developmentdesign communitydesign educators • Design for Sustainability • designers • EuropAid • EuropeEuropean Commissionguidelineshuman resourcesinnovation • Learning Network on Sustainability • LeNS (research project) • open e-learning package • pedagogy • product-service system • projectsustainabilitysustainable societyteaching materials

CONTRIBUTOR

Simon Perkins
11 OCTOBER 2009

AHRC: Dissemination and Knowledge Transfer

"For practice–led projects, whilst creative output may be produced and practice undertaken as an integral part of the research process, the Council would expect this practice to be accompanied by some form of documentation of the research process, as well as some form of textual analysis or explanation to support its position and to demonstrate critical reflection. This documentation, analysis and reflection must be an integral part of the project and must be carried out during the award period. These outputs can go beyond more traditional academic papers and can include such forms as exhibition catalogues, where they are authored by the Principal Investigator him/herself; journals or diaries; documentation on a website, CDs or DVDs etc. A clear rationale for the appropriateness of the form of your critical reflection should be provided."

(Arts and Humanities Research Council, 2009. Research Funding Guide. Bristol, UK: AHRC)

[AHRC guidelines for qualifying the worth of practice–led research enquiry.]

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TAGS

2009AHRC • Anne Sofield • ARMA • artistic practiceArts and Humanities Research Councilcreative practicecritical reflectiondiscoverydisseminationenquiryguidelinesinsightknowledge transfer • Philippa Shelton • practice-led • principal investigator • researchResearch Funding Guideresearch outputtextual analysistheory buildingUK

CONTRIBUTOR

Simon Perkins
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