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Which clippings match 'Exclusivity' keyword pg.1 of 1
26 MAY 2015

Welcome to our corporate-controlled future Internet with Facebook Instant Articles et al.

"There's a generational shift in technology happening right now: From the open Web to native apps, from desktops to mobile phones, from platforms built on standards to platforms owned by corporations. Let's call it the second Internet. Here's what it looks like: "Facebook Instant Article". That's right — it's Facebook. More than 1.44 billion people use Facebook every month, and almost a billion of them use it every day. The majority do so via the Facebook app on their phones.

Think about that: A decade ago, the majority of people using the Internet were doing so on desktop computers or laptops, accessing HTML and JavaScript websites. Today, a vast number — maybe not a majority, but a lot — experience the Internet primarily through Facebook's mobile app.

That's why publishers like the New York Times, Buzzfeed, and National Geographic were so eager to test out Facebook's new Instant Articles platform.

This platform puts publishers' stories directly into the Facebook app (on iOS only, for now), where they load more quickly than they would if Facebook just linked to the publishers' websites — which take an average of eight seconds to load, Facebook says. Instant Articles also offer a variety of snazzy tools for publishers to present their images and interactive elements."

(Dylan Tweney, 15 May 15 2015, VentureBeat)



2015boundaries in cyberspace • Buzzfeed • closed systemcontent integrationcontent publishers • corporate exclusivity • corporate-controlled environment • corporatisationexclusivityFacebook app • Facebook Instant Articles • framed by the windowfunctionalist paradigm • future Internet • homogenizationhypermediated spaceimmediacy of experience • Instant Articles platform • instrumental rationalitylisablelogic of hypermediacymobile appsNational Geographic • native apps • New York Timesopen webperformativityproduct usabilitypublishing platform • Slack (app) • sterile placestechnology transparencyunified mediumuniformityusability engineering • VentureBeat • walled garden • window on to the world


Simon Perkins
11 OCTOBER 2009

Exploitation and Entrepreneurialism and the Star-Belly Sneetches

"Among my favorite Dr. Suess stories is his tale of the Sneetches. As you may recall, these beach–dwelling creatures came in two varieties. The Star–Belly Sneetches were a snobbish sort, and the Plain–Belly Sneetches longed be like them. So, when entrepreneur Sylvester McMonkey McBean showed up on the beach with his star–making machine, Plain–Bellies eagerly slapped down cash for a ride through this contraption. The result: Their bellies now sported stars, making them indistinguishable from those born with the mark.

The native Star–Bellies were none too pleased. To remain unique, they hurried to pay McBean for a trip through his star–off machine. Now the formerly starred were starless, leaving those who began life without stars regretting their new tattoos. So, they, too, took a trip through McBean's removal machine. Even if you don't know the story, you can figure out where it's headed.

As one class of Sneetches desperately sought to retain its exclusiveness, the other class sought just as desperately to pierce it. Each Sneetch paid for multiple passes through McBean's expensive machines, till all had run out of money and no one could tell one class from another. When McBean drove off the Sneetch beach that day a very rich man, he left behind a poorer, wiser, integrated society."

(Todd Temple,



class warfare • discrimination • Dr. Suess • economyentrepreneurentrepreneurship • exclusiveness • exclusivityexploitationfadfashionfashionable fadmoral talenaivety • rich vs. poor • Sneetches • social class • Star-Belly Sneetches • Sylvester McMonkey McBean • tattoo • Theodor Seuss Geise


Simon Perkins

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