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Which clippings match 'Behaviour Systems' keyword pg.1 of 1
01 MAY 2015

The Nature of Social Worlds

"The notion of social worlds is used here to refer to a form of social organization which cannot be accurately delineated by spatial, territorial, formal, or membership boundaries. Rather, boundaries of social worlds must be determined by interaction and communication which transcend and cross over the more formal and traditional delineators of organization. The term social world is used here to develop a common referent for a number of related concepts which refer to similar phenomena, Thus, social world phenomena encompass that which other sociologists have referred to as: occupational contact networks, invisible colleges, behavior systems, activity systems, and subcultures. After tracing some of the sociological history of social world analysis, a series of concepts are developed which bring together and bind all of the previously mentioned concepts into a systematic whole. Major aspects of individual involvement, structural features of social worlds, levels of social world analysis, and some implications of a social world perspective are presented. In this way, a program for study and unification of related concepts is presented in preliminary form."

(David Unruh, 1980)

David Unruh (1980). "The Nature of Social Worlds" The Pacific Sociological Review, Vol. 23, No. 3 (Jul., 1980), pp. 271-296.



1980 • a social world perspective • accepting a common worldview • activity systems • assemblages of social actors • behaviour systemsbelief systems • boundaries of social worlds • cognitive orientation • collective commitmentcollective identity • collective representations • collectivity • common worldview • cultural perspective • cultural phenomenon • cultural traditionsDavid Unruh • diffuse worlds • ethnic communities • ethnic minorities • formal organisations • group membership • interaction and communication • invisible college • local worlds • located in relation to others • meaning systems • mediated interaction • networks of interrelated voluntary associations • occupational contact network • patterns of thought • perceptual framework • shared action • shared attitudes • shared common worldview • shared goals • shared intentions • shared meaningsshared practices • shared understandings • shared worldview • social construction of reality • social factssocial organisation • social unit • social world • social world analysis • social world phenomena • social worlds • spatial sites • subcultural communities • subculturethinking and acting as a group member • transcultural communities • united by a common worldview • universe of regularised mutual responsevoluntary participationweltanschauungworldview


Simon Perkins

The now discredited hypodermic needle model of communication

"The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way.

This way of thinking about communication and media influence is no longer really accepted. In the 1930s, many researchers realized the limitations of this idea and some dispute whether early media theorists gave the idea any serious attention at all. Nevertheless, The Hypodermic Needle Theory continues to influence the way we talk about the media. People believe that the mass media has a powerful effect. Parents worry about the influence of television and violent video games. News outlets run headlines like 'Is Google making us stupid' and 'Grand Theft Auto led teen to kill'."

(Brett Lamb, 12 April 2013)



1930sArthur Bergerassumptions • attitudinal attributes • behaviour systemsbehaviourism • Bernard Berelson • biologically based theory • communication theoryconceptual model • David Croteau • Dennis Davis • discredited theory • Elihu Katz • Hadley Cantril • Hazel Gaudet • Herta Herzog • human instinct • human nature • hypodermic needle model • hypodermic needle theory • hypodermic-syringe model • infusion • injection • James Tankard • linear communication theory • magic bullet theory • mass communicationmedia • media gun • media influence • mental imagemessagemodel of communication • obsolete theory • passive audience • Paul Lazarsfeld • propaganda • shooting metaphor • sitting duck • situational attributes • Stanley Baran • theory of communication • transmission-belt model • unidirectional flow • uniformly controlled • Werner Severin • William Hoynes


Simon Perkins

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