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Which clippings match 'Animal Farms' keyword pg.1 of 1
06 JUNE 2014

Co-option used to promote ethical consumption practices



1967advertising analysisanimal farmschickenco-option • Compassion in World Farming (organisation) • consumption practicescrueltyemotive manipulationethical consumptionethical practicesevocative advertising • factory farming practices • farm animal • farm animal welfare • farming • food marketing • food productionintensive agriculture • intensive factory farming • intensive farminglecture formatmarketing communicationmeat production • Nestle Shreddies • poultry • poultry farming • product innovation • product labelling • product rebranding • public presentation • rhetorical fearsystemised crueltywillful ignorance


Simon Perkins
22 NOVEMBER 2008

Cultured meat produced in vitro

"Cultured meat is meat produced in vitro, in a cell culture, rather than from an animal. The production of cultured meat begins by taking a number of cells from a farm animal and proliferating them in a nutrient–rich medium. Cells are capable of multiplying so many times in culture that, in theory, a single cell could be used to produce enough meat to feed the global population for a year. After the cells are multiplied, they are attached to a sponge–like 'scaffold' and soaked with nutrients. They may also be mechanically stretched to increase their size and protein content. The resulting cells can then be harvested, seasoned, cooked, and consumed as a boneless, processed meat, such as sausage, hamburger, or chicken nuggets."



David Rogerson

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