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21 JUNE 2015

The Next Black: a film about the future of clothing

"People say that fashion moves faster and faster. More colours, more collections, more brands, more styles. But in reality the clothing industry has been crawling, in terms of innovation, for the last hundred years. Up until now. For the first time in history, the concept of clothing is about to change. And it’s our mission to explore it.

This film is not about the new, it’s about the next. Will mass consumption of clothing continue to escalate? Or will we return to creating quality and caring about what we wear?

Will the future be centred around smart clothing and new technologies? Or will we find innovation within organic and traditional methods? We meet with some of the world’s most progressive people in search of the answers.

The Next Black is produced by home appliance manufacturer AEG, with the goal to anticipate future washing needs and contribute in making the clothing industry more sustainable."

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TAGS

20143D printingAdidas • AEG • Arcade Fireart of recycling • Biocouture Ltd • Black Eyed Peas • climate change • clothes dye • clothing and accessories • clothing design • clothing industry • clothing technologyCoco Chanelcorporate responsibilitycutting-edge innovations • cutting-edge technology • design engineeringdesign responsibilitydocumentary filmdye • dye chemicals • environmental initiatives • fashion future • fashion industry • fashion meets technology • fashion techology • fast fashion • future of clothing • heroes of sustainability • House of Radon • incentivising recycling • individual responsibilityinnovative companies • Lady Gaga • laundry care • manufacturing industries • Matt Hymers • MiCoach Team Elite • Nancy Tilbury • new technologies • organic materials • Patagonia • performance tracking • physiological • real-time data • Rick Ridgeway • slow fashion • smart designsmart materials • Sophie Mather • speculative fashion • sportswear manufacturing • sportwear design • Studio XO • sustainable companies • sustainable consumptionsustainable fashionsustainable future • sustainable practices • Suzanne Lee • Team Elite System • textiles industry • The Next Black (2014) • wearable technologies • woven sensors • woven textiles • Yeh Group

CONTRIBUTOR

Simon Perkins
09 JULY 2012

Start JudgeGill: UK Start Academy Grad Programme

"Are you ready to be part of our golden generation? We've built a new agency that blurs the line between the physical and the interactive. Now we're looking for exceptional people to work in multi–disciplinary teams, creating experiences that make them, and us, famous. We need supremely skilled Designers, Developers, Strategists, Copywriters, Account Handlers and Producers. If that's you, then there's a place in our graduate academy to define your career and craft in this connected world. Closing date for the July intake is Friday 13th July."

(Start JudgeGill, UK)

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2012 • account handler • account managerAdidasagency cultureBarclays Bank • blurs the line • careerconnected world • copywriter • copywriters • copywriting • Costa Coffee • craftcreative industries • define your career • design agencydesign businessdesign career • design careers • design graduatesdesign industrydesign professionalsdesign projectdesign studiodesignersdevelopersdigital design • Easyjet • exceptional people • golden generation • grad programme • graduate academy • graduate bridgegraduate designers • graduate programme • graduate trainee • graphic designinteractive designinterior designMarks and Spencermoving imagemultidisciplinarymultidisciplinary teams • new agency • permanent jobs • portfolio review • portfolio viewing • post-graduate employmentpost-graduate scheme • producer • producers • professional practicereal-life studio • Start Academy Grad Programme • Start JudgeGill • strategists • structured training programme • trainee scheme • transition into post-graduate employmentUKVirgin Mediawork placement

CONTRIBUTOR

Simon Perkins
16 NOVEMBER 2008

Ad Campaign Appropriates Activism and Direct-Action

"Here's an ad campaign for Adidas new eco range, Grun, that is bringing together quite a few green concepts into one curious melange. First we've got the product––Adidas has a a new line of shoes which are made from recycled and natural materials. They are also making clothing from hemp and bamboo; the new Reground range is fully biodegradable, including the first ever completely biodegradable zipper. Their Recycled line is made of materials such as old tyres. Then the advertising and green link: they have joined up with dazed & confused (magazine) to encourage people to do guerilla gardening in grim and ugly places; swapping spray cans and tags for seeds and bulbs. Submit a picture of your efforts and the ten winners get a discount on any Adidas gear.

Then they have added a sculptural "art" element––this sinister looking "hand" (pictured) made of wicker and wire is 12 feet high and is perched on a shop roof, overlooking a busy street in London's hip east end, as part of the promotion. Another creation, now gone, was a skip full of flowers. They are planning ten more of these around town. It's all interesting, but what it adds up to is a bit of a confusing mish mash of green elements."

(Bonnie Alter, London on 04.21.08)

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adad campaignAdidasadvertisementadvertisingappropriationart • biodegradable • commercialconsumerismecoenvironmentgreenguerrilla gardeningplantingre-purposerecycleurban spaceviral

CONTRIBUTOR

Simon Perkins
28 DECEMBER 2004

Cultural heritage appropriated: Adidas uses Ka Mate haka to promote its brand

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