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Which clippings match 'Ad Campaign' keyword pg.1 of 4
15 JUNE 2015

Sexting becoming the norm for teens: advice for parents

"A new campaign which aims to give parents the tools to deal with their children sexting is being launched by the National Crime Agency's CEOP Command. The campaign tackles the issues which arise from young people sending self-generated nude or nearly nude images and videos – commonly known as sexting."

(UK National Crime Agency, 15 June 2015)

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TAGS

20152D animationad campaignadolescents • blackmail • body awarenessbody politics • Child Exploitation and Online Protection Centre (CEOP) • child protection • cyber crime • digital youthdisplay of sexualitygraphic sex actsidentity performancein real life (IRL) • information for parents • internet saftey • National Crime Agency (NCA) • National Cyber Crime Unit (NCCU) • nearly nude images • normalising over-sharing • online protection • oversharing • photo sharing • posting images • posting onlinepractical advicepsychosocial maturationpublic service announcement • revealing images • risquesafety educationself-esteemselfiesextingsexual depictionssexualised depictionssocial consequencesspectacular society

CONTRIBUTOR

Simon Perkins
04 MARCH 2015

US Ad Council launches 'Love Has No Labels' ad campaign

"To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias."

(PR Newswire, 3 March 2015)

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196550th anniversaryad campaign • Ad Council • advertising in public spaces • age bias • American Civil Rights Movement • bias • celebrate diversity • co-optioncreative advertising • cultural bias • digital first campaign • digital first strategy • digital screensdisability discriminationdiversity • gender diversity • gender equality • implicit bias • liberal societyliberal tolerance • Love Has No Labels • magic show • pluralistic societyPSApublic information advertisement • public screens • public service advertisement • racial diversity • religious diversity • religious freedom • revelation • Selma Voting Rights Movement • sentimentalitysexual orientation • understanding and acceptance • x-ray

CONTRIBUTOR

Simon Perkins
03 OCTOBER 2014

Interactive dancing traffic lights make waiting more entertaining

"An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights 'dance' using motion capture technology (+ movie).

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

The project was part of a wider marketing campaign by Smart to launch two new versions of its compact city car–the Smart ForTwo and the Smart ForFour–which also included a roadshow around Europe."

(Dezeen, 17 September 2014)

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CONTRIBUTOR

Simon Perkins
30 JULY 2014

Australian anti-discrimination campaign: Stop. Think. Respect.

"beyondblue's new national anti–discrimination campaign highlights the impact of racism on the social and emotional wellbeing of Aboriginal and Torres Strait Islander people.

Research shows that subtle or 'casual' racism can be just as harmful as more overt forms. Imagine being judged in a job interview by the colour of your skin, rather than the strength of your CV. How would you feel if you were watched in a shop or treated differently on public transport?

Why should anyone be made to feel like crap, just for being who they are?

Stop. Think. Respect. encourages everyone in Australia to check their behaviour. Stop the discrimination, think about how your comments or actions could cause real distress and harm, and respect people who are different from you."

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TAGS

2014Aboriginalad campaign • anti-discrimination • anxiety • attempted suicide • attitudesAustraliaawareness campaignawareness raisingbehaviour • Beyond Blue • casual discriminationcasual racismdepressiondiscriminationeveryday racism • footie • harmful effectsIndigenous Australiansmental healthmental wellbeing • passive racism • perceived threat • prejudiceracial discriminationracial inequality • racial injustice • racismrespectskin coloursubstance abuse • substance use • subtle racism • Torres Strait Islanderwellbeing

CONTRIBUTOR

Simon Perkins
13 MARCH 2014

Real or Illusion? Honda CR-V Spot Keeps You Guessing

"'An Impossible Made Possible,' shows the CR–V 1.6 i–DTEC Diesel traversing a surreal landscape of complex and cool visual effects. At one point, we get an Ames room type illusion where a woman blows on her coffee, apparently setting a toy Honda CR–V 1.6 atop a table in motion. It turns out the SUV is really a full–size model parked a few yards behind her ... but the weird eye–candy in the scene doesn't end there. ...

The exceedingly stylized clip, directed by Chris Palmer of Gorgeous, succeeds as a pure content play, and the main advertising element, a somewhat clunky voiceover that talks about 'less fuel in for more miles out,' seem almost intrusive. Still, the point that things aren't always as they appear–a rule this campaign applies to various qualities of the Honda CR–V 1.6, such as gas mileage–is made in exceptionally eye–opening fashion."

(David Gianatasio, 22 October 2013, Adweek)

Fig.1 Honda Illusions, An Impossible Made Possible – New CR–V 1.6 Diesel Video

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TAGS

2013ad campaignAdweek • Ames room illusion • An Impossible Made Possible (ad campaign) • anamorphic • anamorphic illusion • anamorphosiscarcar ad • Chris Palmer • eye candyforced perspectiveHonda • Honda CR-V • illusionistic spaceoptical illusionperceptual organisation • Sports Utility Vehicle (SUV) • surreal landscapevisual effectsvisual illusionvisual perception

CONTRIBUTOR

Simon Perkins
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