Not Signed-In
Which clippings match 'Virtual Reality Experience' keyword pg.1 of 1
10 SEPTEMBER 2015

Virtual reality is now a cereal toy

"It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of strapping a VR headset to your face is so common now, that Kellogg's is offering cardboard goggles with its breakfast cereal. A new promotion for Nutri-Grain in New Zealand lets customers construct their own headset from a cereal box, with the display provided by their smartphone. An official app offers access to a handful of 360-degree VR experiences including wingsuiting and a downhill mountain bike ride."

(James Vincent, 9 September 2015, The Verge)

1
2

3

4

5

6

7

TAGS

360 degree view • 360-degree VR experience • advertising and promotion • advertising promotion • Aotearoa New Zealandapp • breakfast cereal • cardboard goggles • cardboard headset • cardboard virtual reality goggles • cereal • cereal box • cheap solution • folded paper design • fully-immersive • Kelloggs • mainstream awareness • mobile phone • mountain bike ride • Nutri-Grain • promotional material • QR code • smartphoneultra-low-techusablevirtual realityvirtual reality experienceVR headset • wingsuit

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2015

Build your own (smartphone enabled) cardboard Oculus Rift

"In the past week or so, you've probably heard about Google Cardboard, Google's lovably wry answer to the Oculus Rift. The Rift, of course, is a gadget that has gotten millions of dollars in funding and a multi–billion dollar Facebook buyout, and will cost hundreds of dollars at launch. Google Cardboard is a piece of cardboard with a couple of special lenses and a place to put a smartphone. Snickers and high fives were no doubt had.

The cool thing is that Google Cardboard is no joke—the rig actually provides a virtual reality experience when you use it with a smartphone and the Cardboard app. Well, now you can get a knock–off cardboard VR rig, and yes, we're living in a time when that's a real thing."

(Helena Stone, 30 September 2014, Chip Chick)

1

2

3

TAGS

2014accessible designassembly instructionscardboard • Cardboard app • cardboard headset • CardboardSDK iOS • Chrome VR Experiments • Damien Henry • David Coz • DIYDIY craftsfolded paper designfreely available • Google Cardboard • Google Cardboard SDK • Google I/O • head-tracking • head-worn display • headset • immersionimmersive experience • immersive virtual reality • iOS 8 • magnetometer • mobile VR headset • Oculus Rift • open development • OpenGLschematic diagramsmartphonestereoscopic • stereoscopic display software • ultra-low-techvirtual realityvirtual reality experienceVRVR headsetwearable devicesWebGL

CONTRIBUTOR

Mik Parsons
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.