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Which clippings match 'Clean Design' keyword pg.1 of 1
21 MARCH 2015

Inside the White Cube: The Ideology of the Gallery Space

"A gallery is constructed along laws as rigorous as those for buildĀ­ing a medieval church. The outside world must not come in, so windows are usually sealed off. Walls are painted white. The ceilĀ­ing becomes the source of light. The wooden floor is polished so that you click along clinically, or carpeted so that you pad soundlessly, resting the feet while the eyes have at the wall. The art is free, as the saying used to go, 'to take on its own life.' The discreet desk may be the only piece of furniture. In this context a standing ashtray becomes almost a sacred object, just as the firehose in a modern museum looks not like a firehose but an esthetic conundrum. Modernism's transposition of perception from life to formal values is complete. This, of course, is one of modernism's fatal diseases."

(Brian O'Doherty, 1986)

Brian O'Doherty (1986). "Inside the White Cube: The Ideology of the Gallery Space", The Lapis Press.

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TAGS

1976 • aesthetic conundrum • art is free • artistic modernism • Brian O Doherty • clean design • clean white box • design formalismform and function • formal values • functional formgallery spacesideology of the gallery spaceinterior architecturemedieval church • modern museum • modernist aestheticsmodernist design principlesmorphology • neutral gallery space • neutral space • neutral white box • non-placeobjectivity • painted white • polished wooden floor • programmed useregulationsacred spacessingle-minded spacesspatial configurationspatial literacy • structural features • symbolic place • symbolic structures • Thomas McEvilley • transposition of perception • tyranny of modernism • tyranny of modernist aesthetics • white box • white cube • white wa

CONTRIBUTOR

Simon Perkins
24 JANUARY 2014

Brandmarks with elegance by Helvetic Brands

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TAGS

brand • brandmark • brandmark designclean design • David Pache • design agencydesign consultancydesign formalismdesign simplicityelegant designformalist design aesthetics • Helvetic Brands • independent design consultancy • International StyleLausannelogo designlogo designers • minimal design • minimalistic stylesimple design • strip away • stripped back • stripped back aestheticsSwiss StyleSwitzerlandtrademarkvisual simplicity • white space

CONTRIBUTOR

Simon Perkins
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