"Every week Tony Abbott makes another comment that reveals very concerning social views. Commentators blow them off as 'gaffes', but this isn't about gaffes. It's about values. It's about our national character if our Prime Minister labels refugees who seek our help as 'illegal', even as they exercise their legal, human right to flee danger. It's about the message we send to young gay and lesbian Australians, if our Prime Minister talks about their equality as a 'passing fashion,' and what that does to their self–esteem. It's about our values if a Prime Minister talks to 'the housewives of Australia as they're doing their ironing,' says his colleagues are 'not just a pretty face' and have 'sex appeal' and calls on his opponent to 'make an honest woman of herself'. Prime Ministers reflect our national values, and have the power to change them radically. Does what Tony Abbott says matter? Well, in 17 days he wants to be speaking for all of us. That's why GetUp members are launching this ad. Will you be part of it?"