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Which clippings match 'Volkswagen' keyword pg.1 of 1
25 FEBRUARY 2012

beetle.de: dramatic presentation through vertical scrolling navigation

"there's a new Bug and a great new website – with many of the same good points as before. First see the website, where they're aren't any navigational hints at all, 'Jetzt scrollen!' The smallest touch brings out full top navigation, which can reveal the evolution of the 1941 Beetle to the powerful 21c options.

With sweet social media hooks and video sprinkled throughout the scrolling experience, you'll likely be as engulfed and overwhelmed as we were"

(Nanther Thangarajah, 11 October 2011, Brand Thinking)

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TAGS

2011adadvertisementcarcar addesign for the screenFWAgraphic representationinspirational workinteractiveinteractive information visualisation • Jetzt scrollen! • layoutnavigation • navigational hints • page layoutparallax scrolling effectscroll • scrolling • scrolling experience • social media hooks • timelinevertical navigationvertical scrollvertical timelinevisual communicationvisualisationVolkswagen • Volkswagen Beetle • VW Bug • web designwebsite

CONTRIBUTOR

Simon Perkins
29 JANUARY 2012

Soundmachines: a tangible music sequencer using visual patterns

"An instrument for performing electronic music. Three units, which are resembling standard record players, translate concentric visual patterns into control signals for further processing in any music software. The rotation of the discs, each holding three tracks, can be synced to a sequencer.

The Soundmachines premiered on the Volkswagen New Beetle stand at the IAA motor show in late Summer 2011. In cooperation with the sounddesigner/ producer Yannick Labbé of TRICKSKI fame, we developed three unique discs, each controlling one track of an Ableton Live Set exclusively made for the Event. The show was supported by a set of realtime generated visuals, running on a 25m wide LED wall."

(The Product)

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2011 • Ableton Live Set • analogue correspondenceapplied researchbehavioural designBerlinBremencomputational designconcentric circles • Dennis Paul • design studioDeutschlanddiscselectronic music • FH Hannover • Hannover • IAA motor show • interaction designinteractive mediaLEDLED wallmusicmusic softwaremusical instrument • Patrick Kochlik • patternperformingplayfulnessProcessing (software)realtime generated visualsrecord playerresearch centrerotationsequencersoundmachinesspatial mediaspeculative designtangible sequencer • The Product (studio) • turntableUDK • Universitaet der Kuenste • visual patternVolkswagen • Volkswagen New Beetle • Yannick Labbe

CONTRIBUTOR

Simon Perkins
18 OCTOBER 2009

Volkswagen viral marketing campaign uses giant staircase piano

"If stairs played musical notes when you walked on them, would you be more likely to take them?

The video of people skipping the escalator in favor of composing music on the piano stairs of Odenplan subway station in Stockholm, Sweden, ... is part of a new viral marketing campaign called 'The Fun Theory.' The concept, created by Volkswagen Sweden and ad agency DDB Stockholm, is based on the idea that 'fun is the easiest way to change people's behavior for the better.'"

(Kelsey Ramos, 15 October 2009, Los Angeles Times)

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2009ad campaignadvertising in public spaces • composing music • creative advertisingDDB • DDB Stockholm • designing experiencesembodied interfaces • escalator • Fun Theory (marketing campaign) • giant piano • interactive advertisinginteractive playLos Angeles Timesmetro station • musical notes • Odenplan metro stationperforming in publicpiano • piano stairs • playrailway stationstaircaseStockholmsubway stationSwedentrain stationuser experience design (UX)viral campaign • viral marketing campaign • Volkswagen • Volkswagen Sweden

CONTRIBUTOR

Simon Perkins
13 NOVEMBER 2008

Volkswagen Dog Sings with Polo Confidence

"The Polo Confidence trick was developed at DDB London, by creative director Jeremy Craigen, art director Feargal Ballance, copywriter Dylan Harrison and agency producer Lucy 'Legs' Westmore.

Dylan Harrison says, 'The idea came from that feeling you get when you're in the shower. You're relaxed, you don't have a care in the world and, regardless of your ability, you can feel free to belt out any song that comes to mind. This is how it feels to drive around in the safety of the Polo.'

Feargal Ballance says, 'After the idea, the next challenge was finding the right track. When we eventually stumbled across 'I'm a man' by the Spencer Davis Group which we liked it instantly. Firstly it's a bloke's song – it's manly, proud and coming from the mouth of a dog could be very funny. Next we needed someone to sing our song. We found a wonderful singer in Charlie Winston who has a fantastic voice, characterful and actually sounded like it was coming from our dog.'

Filming was shot in San Pedro, Los Angeles, by director Noam Murro via Biscuit Filmworks, Los Angeles.

Editing was done by Tim Thornton–Allan at Marshall Street Editors."

(The Inspiration Room)

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TAGS

adadvertisementanthropomorphism • Biscuit Filmworks • carcar adcommercialcompositing • Craigen • DDBdogempathy • Harrison • Marshall Street Editors • Murro • SFXSpencer Davis Group • Thornton-Allan • UKVolkswagenVW Polo • Westmore

CONTRIBUTOR

Simon Perkins
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